Senior Business Development Manager – Betting & Gaming Media (Europe)
Genius Sports is seeking a Senior Business Development Manager – Betting & Gaming Media to drive direct commercial relationships with Tier 1 and Tier 2 online Sportsbooks and Casino groups across Europe, as well as their respective agencies. This is a senior, hunter-led individual contributor role focused on new business development.
The position requires deep programmatic expertise and a strong understanding of sportsbook and casino marketing objectives. The successful candidate will be responsible for translating live sports data, audience intelligence, and Deal ID-led buying into measurable commercial outcomes.
- Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks and casino operators based in Europe, selling both managed service programmatic solutions and Deal ID-based buying.
- Develop and execute strategic account plans aligned to new business revenue goals, priority targeted operators, key sports, their season calendars, and in-game signals.
- Own and execute end-to-end sales cycles across CTV, in-app, digital video, display, and DOOH channels, from initial strategic new business outreach through to deal execution.
- Sell and activate managed service programmatic campaigns and Deal ID-based buying to operators and, where applicable, their internal programmatic media trading teams, leveraging Genius Sports’ proprietary data, audiences, and real-time sports signals.
- Own pipeline management, forecasting, and revenue performance through Salesforce, with a focus on deal quality and scalable growth.
- Stay ahead of betting and gaming market dynamics, including regulatory considerations and competitive offerings.
- Represent Genius Sports at key industry events and client forums.
- 5+ years of experience in digital and programmatic advertising new business sales (required).
- 2+ years of experience specifically within iGaming, sportsbooks, online casino, or regulated betting environments (preferred).
- Strong understanding of managed service programmatic models, DSPs, PMPs, PG, Deal IDs, audience targeting, in-app environments, and programmatic buying workflows (required).
- Demonstrated ability to sell performance-driven media tied to measurable outcomes such as acquisition, reactivation, retention, and lifetime value (required).
- Experience owning complex, enterprise-level sales cycles from initial strategy through to close (required).
- Strong commercial acumen with disciplined pipeline management and forecasting (required).
- Ability to build trusted relationships with operator-side stakeholders (CMO, Head of Growth, Digital etc) (required).
- Excellent communication, negotiation, and presentation skills (required).
- Able to demonstrate an entrepreneurial, self-directed approach, focused on new business and building scalable growth (required).
- Competitive salary
- Range of benefits
- Support for employee wellbeing
- Opportunities for career growth and skill development
Genius Sports is a sports data and technology company that supplies official data, streaming, integrity and advertising services to sports leagues, sportsbooks and media companies. Founded in 2001 and headquartered in London, with a major office in New York and others worldwide, it is the official data partner of organisations including the NFL, English Premier League and FIBA. The company provides the technology that connects sports, betting and media businesses. Genius Sports is listed on the New York Stock Exchange.