VP, Customer Success - Betting & Gaming
Genius Sports is seeking a senior executive to lead its Customer Success organisation, overseeing both global agency partnerships and brand-direct managed service teams. The role focuses on post-sales success within the betting and gaming advertising business, driving the adoption of unique Ad Tech capabilities across major casino and sportsbook brands.
The successful candidate will shape the global strategy, scale the team, and drive commercial outcomes to position Genius Sports as a leader in data-driven sports advertising. As a member of the senior leadership team, the individual will guide company growth, deepen customer relationships, and elevate audience engagement strategies across the global sports ecosystem.
- Define and oversee a unified post-sales strategy supporting commercial objectives across the betting and gaming vertical.
- Develop a holistic customer lifecycle model to enhance onboarding, adoption, performance, and long-term partnership value.
- Directly manage senior team leads, providing leadership, coaching, and strategic direction.
- Establish clear goals, KPIs, and performance frameworks to ensure operational excellence, client satisfaction, and revenue outcomes.
- Scale the combined organisation globally by identifying structure, talent needs, and resource allocation.
- Own aggregate revenue goals across the post-sales portfolio, including retention, upsell, managed service revenue, and multi-market expansion.
- Partner with Sales leadership to build a seamless pre-to-post-sales motion that accelerates time-to-value.
- Champion the adoption of advertising capabilities and educate partners on integrating these into media plans and trading strategies.
- Act as the senior voice of the customer, advocating for needs across Product, Data Science, Engineering, and Ad Operations.
- Collaborate with the Product organisation to prioritise roadmaps regarding audience capabilities, measurement, and managed-service tools.
- Partner with Marketing to develop enterprise-level thought leadership and education programmes.
- Work with Ad Operations to support operational excellence, forecasting, and campaign delivery.
- Establish processes for onboarding, campaign execution, optimisation, reporting, and renewal.
- Implement dashboards and analytics to provide executive-level visibility into customer health and revenue trends.
- Drive continuous improvement and automation initiatives to increase efficiency and scalability.
- 12+ years in Customer Success, Account Management, Agency Partnerships, or Commercial Leadership within Ad Tech, MarTech, media, or data-driven advertising (required).
- Deep understanding of programmatic media, sports marketing, data targeting, and cross-channel activation (required).
- Proven track record of building and scaling global teams, driving retention, and managing multimillion-dollar portfolios (required).
- Strong executive presence with the ability to influence senior leaders at global holding companies and C-suite brand marketers (required).
- Analytical, data-driven, highly collaborative, and comfortable operating in a fast-paced, high-growth environment (required).
- Experience working within or closely alongside the betting and gaming industry, with an understanding of its compliance landscape, marketing restrictions, and unique audience dynamics (required).
- Annualised base salary range of $180,000 - $220,000 USD.
- Eligibility to participate in variable compensation schemes.
- US benefits package.
- 401k plan.
- Support for employee wellbeing and career development.
Genius Sports is a sports data and technology company that supplies official data, streaming, integrity and advertising services to sports leagues, sportsbooks and media companies. Founded in 2001 and headquartered in London, with a major office in New York and others worldwide, it is the official data partner of organisations including the NFL, English Premier League and FIBA. The company provides the technology that connects sports, betting and media businesses. Genius Sports is listed on the New York Stock Exchange.