VP, Customer Success - Betting & Gaming
Genius Sports is seeking a senior executive to lead its Customer Success organisation, overseeing both global agency partnerships and brand-direct managed service teams. The role focuses on post-sales success within the betting and gaming advertising business, driving the adoption of unique Ad Tech capabilities across major casino and sportsbook brands.
As a member of the senior leadership team, the successful candidate will shape the global strategy, scale the organisation, and drive commercial outcomes. The role involves guiding company growth, deepening customer relationships, and elevating how gaming partners engage audiences across the global sports ecosystem.
- Define and oversee a unified post-sales strategy that supports commercial objectives across the betting and gaming vertical.
- Develop a holistic customer lifecycle model that enhances onboarding, adoption, performance, and long-term partnership value.
- Directly manage senior team leads, providing leadership, coaching, and strategic direction.
- Establish clear goals, KPIs, and performance frameworks to ensure consistency in operational excellence, client satisfaction, and revenue outcomes.
- Scale the combined organisation globally by identifying structure, talent needs, and resource allocation.
- Own aggregate revenue goals across the post-sales portfolio, including retention, upsell, managed service revenue, and multi-market expansion.
- Partner with Sales leadership to build a seamless pre-to-post-sales motion that accelerates time-to-value.
- Champion the adoption of Genius Sports’s advertising capabilities and educate partners on integrating these into media plans, trading strategies, and testing frameworks.
- Act as the senior voice of the customer, advocating for needs across Product, Data Science, Engineering, and Ad Operations.
- Collaborate with the Product organisation to prioritise roadmaps around audience capabilities, contextual triggers, measurement, and managed-service tools.
- Partner with Marketing to develop enterprise-level thought leadership, case studies, and education programmes.
- Work closely with Ad Operations to support operational excellence, forecasting, and campaign delivery.
- Establish processes for onboarding, campaign execution, optimisation, reporting, and renewal.
- Implement dashboards and analytics to provide executive-level visibility into customer health, campaign performance, and revenue trends.
- Drive continuous improvement and automation initiatives to increase efficiency and scalability.
- 12+ years in Customer Success, Account Management, Agency Partnerships, or Commercial Leadership within Ad Tech, MarTech, media, or data-driven advertising (required).
- Deep understanding of programmatic media, sports marketing, data targeting, and cross-channel activation (required).
- Proven track record of building and scaling global teams, driving retention, and managing multimillion-dollar portfolios (required).
- Strong executive presence with the ability to influence senior leaders at global holding companies and C-suite brand marketers (required).
- Analytical, data-driven, highly collaborative, and comfortable operating in a fast-paced, high-growth environment (required).
- Experience working within or closely alongside the betting and gaming industry, with an understanding of its compliance landscape, marketing restrictions, and unique audience dynamics (required).
- The salary for this role is based on an annualized range of $180,000 - $220,000 USD.
- In addition to base salary, this role will be eligible to participate in Genius Sports variable compensation schemes.
- US benefits and 401k plans.
Genius Sports is a sports data and technology company that supplies official data, streaming, integrity and advertising services to sports leagues, sportsbooks and media companies. Founded in 2001 and headquartered in London, with a major office in New York and others worldwide, it is the official data partner of organisations including the NFL, English Premier League and FIBA. The company provides the technology that connects sports, betting and media businesses. Genius Sports is listed on the New York Stock Exchange.