VP Sales, Media & Sponsorship
Genius Sports is seeking a VP of Sales, Media & Sponsorship to lead the expansion of its sponsorship and media sales business across Covers and Oddspedia. Following the acquisition of Legend, the company aims to build a robust B2B business by leveraging its high-value player pool to secure strategic partnerships with operators.
The successful candidate will be responsible for converting audience attention into premium, sponsorship-grade revenue. This role involves owning the sales cycle, establishing commercial standards, and driving growth through high-level relationships within the iGaming, Fintech, and digital media sectors.
- Own and execute end-to-end sponsorship sales cycles with Tier 1 operators, from account planning through pitch, negotiation, and contracting, driving high-seven-figure annual revenue across Covers and Oddspedia.
- Scale Game Provider partnerships from their current baseline into a primary, high-volume revenue vertical, building the commercial playbook that gets operators competing for co-owned game placements.
- Act as the senior commercial relationship owner with C-level, VP, and Head-of-Marketing stakeholders across operators, game providers, and payment partners.
- Set and defend premium pricing benchmarks across sports and gaming audiences, spanning operator, game provider, and payment method sponsorships.
- Institute and normalise monetisation standards across all productised real estate game reviews, operator reviews, dedicated hubs, and detail pages.
- Run a tight weekly operating cadence - pipeline reviews, deal inspection, and forecast calls – deliver a forecast leadership can trust.
- Partner closely with the performance marketing sales team and Commercial Intelligence function to align go-to-market and launch automated dashboard tracking growth.
- Represent Genius Sports at key industry moments, enhancing the Genius profile in sponsorship and media marketing.
- A decade of high-level B2B commercial leadership within iGaming, Fintech, or digital media (required).
- Deep background in sports and iGaming, with a sharp understanding of how to turn player experience and user journey into high-value commercial outcomes (required).
- Proven ability to identify unmonetised digital real estate and build high-margin revenue pipelines from scratch (required).
- Skilled at commanding premium terms, protecting brand value, and walking away from deals that devalue the asset (required).
- Experience working in complex data environments where KPIs and rigorous measurement frameworks dictate strategy (required).
- A natural ability to navigate a sophisticated organization and align multiple departments around one commercial number (required).
- Annualised salary of $180,000 - $230,000 plus variable compensation.
- Eligibility for the Genius Sports Group benefits plan.
- Support for employee wellbeing and professional development.
Genius Sports is a sports data and technology company that supplies official data, streaming, integrity and advertising services to sports leagues, sportsbooks and media companies. Founded in 2001 and headquartered in London, with a major office in New York and others worldwide, it is the official data partner of organisations including the NFL, English Premier League and FIBA. The company provides the technology that connects sports, betting and media businesses. Genius Sports is listed on the New York Stock Exchange.