Senior CRM Manager
The Senior CRM Manager role at GR8 Tech is focused on increasing customer retention, engagement, and lifetime value through data-driven CRM initiatives. The successful candidate will help build meaningful customer relationships by designing, optimising, and scaling personalised CRM campaigns that deliver measurable business impact.
This position involves developing customer lifecycle journeys for different audiences and behavioural segments, and identifying new retention opportunities using customer insights and business data. The role requires continuously evolving CRM strategies based on performance, market trends, and customer behaviour.
- Own the execution of CRM initiatives that improve customer retention, engagement, and loyalty.
- Develop customer lifecycle journeys for different audiences and behavioural segments.
- Identify new retention opportunities using customer insights and business data.
- Continuously evolve CRM strategies based on performance, market trends, and customer behaviour.
- Build, launch, and manage multi-channel CRM campaigns across email, push, in-app, SMS, and other communication channels.
- Design personalised customer experiences using segmentation and behavioural triggers.
- Run A/B tests to validate hypotheses and improve campaign effectiveness.
- Optimise campaign performance through continuous experimentation and iteration.
- Analyse campaign performance and customer behaviour to identify growth opportunities.
- Translate complex data into actionable recommendations.
- Apply predictive analytics to anticipate customer needs and reduce churn.
- Define, monitor, and improve key CRM performance metrics.
- Partner with Product, Marketing, Analytics, and Customer Support teams to deliver impactful CRM initiatives.
- Align campaign priorities with business objectives and product launches.
- Coordinate campaign delivery across multiple stakeholders while ensuring quality and timely execution.
- Share insights and recommendations that influence customer engagement strategy.
- Previous experience as a CRM Manager or in a similar CRM role (required).
- Strong understanding of CRM, customer lifecycle management, and retention strategies (required).
- Experience planning and executing multi-channel CRM campaigns (required).
- Strong analytical mindset with the ability to turn data into business decisions (required).
- Hands-on experience with CRM platforms and campaign management tools (required).
- Excellent stakeholder management and cross-functional collaboration skills (required).
- Strong organisational skills with the ability to manage multiple initiatives simultaneously (required).
- Experience working in high-growth digital products or tech companies (nice-to-have).
- Knowledge of experimentation methodologies and statistical analysis (nice-to-have).
- Cafeteria annual budget for sports, medical, mental health, home office, and languages.
- Paid maternity and paternity leave plus monthly childcare allowance.
- 20+ vacation days, unlimited sick leave, and emergency time off.
- Remote-first work environment with tech support and coworking compensation.
- Team events including online, offline, and offsite activities.
- Learning culture with internal courses and growth programmes.
GR8 Tech is a business-to-business iGaming software provider headquartered in Limassol, Cyprus, supplying sportsbook and casino platform technology to operators. It is the rebranded B2B arm of Parimatch Tech, spun out from the consumer Parimatch brand in 2023. The company's modular platform supports millions of active users across more than 40 countries, maintained by a team of over 900 specialists. GR8 Tech focuses on high-performance, scalable sportsbook and gaming infrastructure.