Senior CRM Specialist
Grandstand is looking for a Senior CRM Specialist to play a pivotal role in driving the commercial success of its CRM programme. The specialist will take ownership of customer journey optimisation, testing, segmentation, and automation across multiple brands and international markets, ensuring every communication is designed to maximise engagement, retention, and revenue.
Working closely with Commercial, Product, Data, and Operations teams, the specialist will identify opportunities to improve customer lifecycle marketing, build sophisticated automated journeys, and continually optimise performance through data-driven decision-making. This role is ideal for a commercially minded, highly analytical individual who enjoys solving problems, learning new technologies quickly, and taking ownership of delivering measurable business results.
- Take ownership of CRM performance across all customer communications, continually identifying opportunities to increase engagement, conversion, retention and overall revenue.
- Lead the CRM testing roadmap, developing a culture of continuous experimentation through A/B and multivariate testing across customer journeys, content, timing, segmentation and personalisation.
- Own and evolve customer segmentation strategies, ensuring every communication reaches the right customer at the right time using behavioural, transactional and lifecycle data.
- Continuously analyse journey performance, proactively identifying opportunities to optimise automations, improve customer experience and maximise commercial return.
- Take responsibility for identifying new CRM opportunities independently, bringing forward ideas backed by data and seeing them through to implementation.
- Design, build and optimise automated customer lifecycle journeys across acquisition, onboarding, engagement, retention and reactivation.
- Develop dynamic and personalised CRM campaigns across Email, SMS, Push Notifications and emerging engagement channels.
- Partner with Commercial, Product, Data and Operations teams to ensure CRM activity supports wider business objectives and revenue targets.
- Build and optimise landing pages that support CRM campaigns and improve conversion performance.
- Monitor campaign performance and produce regular reporting with clear commercial insights and recommendations.
- Maintain excellent database hygiene, customer segmentation and GDPR compliance.
- Leverage AI-powered tools to accelerate campaign creation, reporting, analysis and personalisation while maintaining high editorial standards.
- Stay informed on emerging CRM technologies, AI capabilities and industry best practices, recommending new approaches that improve team performance.
- Support and mentor junior CRM team members while promoting best practices across the wider business.
- 4+ years' experience in CRM, Lifecycle Marketing or Marketing Automation. (required)
- Proven experience delivering measurable commercial growth through CRM optimisation and customer lifecycle marketing. (required)
- Strong experience building and managing complex automated customer journeys. (required)
- Excellent understanding of customer segmentation, personalisation and lifecycle marketing. (required)
- Experience leading structured testing programmes and using data to drive commercial decisions. (required)
- Highly analytical with the ability to identify opportunities independently and take ownership through to delivery. (required)
- A proactive, self-starting mindset with excellent problem-solving skills and a willingness to learn quickly in a fast-moving environment. (required)
- Confident working autonomously, researching solutions and driving projects forward with minimal supervision. (required)
- Excellent communication and stakeholder management skills. (required)
- Strong organisational skills with the ability to manage multiple brands and priorities simultaneously. (required)
- Previous experience within the online gambling, sports betting or affiliate marketing industry, with a proven track record of delivering successful CRM initiatives. (nice-to-have)
- Hands-on experience using Bloomreach Engagement. (nice-to-have)
- Experience with HTML/CSS for email development. (nice-to-have)
- Experience using reporting platforms such as Tableau, Power BI or Looker. (nice-to-have)
- Experience leveraging AI-assisted tools to improve CRM production, reporting and customer personalisation. (nice-to-have)
- Comprehensive private Healthcare Insurance
- Flexible work environment and home office available
- Home office allowance
- Gym & Leisure Allowance
- All the hardware and software you need to be successful
- Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
- Access to courses for Personal and Career Development
- Company Paid Volunteer Day
Grandstand is a multi-award-winning performance marketing company and a leading provider of digital marketing services active exclusively in the online gambling industry. The Group has a workforce of more than 300 and operates from offices in Ireland, the United States and Malta. Through its proprietary technology platform, the Group publishes a portfolio of premier branded websites, including Gambling.com and Bookies.com. Founded in 2006, the Group owns and operates more than 50 websites in seven languages across 15 national markets covering all aspects of the online gambling industry, including iGaming and sports betting, and the fantasy sports industry. Grandstand is publicly traded on the Nasdaq Global Market under the ticker GRSD.