YouTube Product Manager
Green Tomato Media is looking for someone who can build YouTube channels from scratch and watch them grow. The role involves spotting topics and keywords worth pursuing, launching new channels, producing content at scale, owning SEO and rankings, and continuously testing to find what works. This is not a traditional content creator role; the individual is expected to think like a YouTube growth or product manager, not just produce videos. The successful candidate will join a fully remote YouTube department that builds and grows channels across several markets within a digital media company experienced in SEO ranking.
The iGaming market, where Green Tomato Media operates, is highly competitive and rewarding. The business model is affiliate marketing, where channels drive viewers to partner brands, earning payment when viewers sign up. Performance is directly tied to ranking, traffic generation, and sign-ups.
The role begins with identifying valuable keywords, studying competitor rankings, and understanding their success factors. Production involves creating content at scale, including ideas, scripts, voice-overs, thumbnails, and publishing. Content is often remixed to test new angles. Once channels are live, the focus shifts to analytical tasks such as monitoring rankings, click-through rates, retention, and sign-ups to inform future decisions. The ability to learn quickly and scale successful strategies is crucial. AI and automation will be used throughout, adhering to YouTube's policies within a regulated industry.
- Finding opportunities: keywords, search intent, competitors, channel angles
- Building and producing: channels, content at scale, packaging
- Outranking the competition: SEO, positions, CTR, retention
- Converting: turning views into signups
- Testing and adapting: scaling what works
- Heavy YouTube user understanding why some videos perform better than others (required)
- Analytical and comfortable making decisions from numbers (required)
- Naturally thinks in terms of testing, measuring and improving (required)
- Proactive and comfortable owning projects independently (required)
- Understands the basics of SEO, keywords and search intent (required)
- Comfortable with content production and basic video editing (required)
- Already uses AI tools and actively explores new ones (required)
- Native French language skills for writing and recording voice-overs (required)
- Good English language skills as it is the working language of the team (required)
- A strong plus: has already built a YouTube channel, website, social account or other digital project (nice-to-have)
- Real ownership - your own channels, your own decisions, your own numbers.
- A head start - years of internal tools, automation and market data, yours from day one.
- Performance over seniority - several of our team leads started here in junior roles.
- Variable compensation - part of your pay follows how your channels perform.
- Full remote - 35 hrs/week, flexible hours, at least 4 hrs overlapping Bangkok time.
- Generous vacation leave.
Green Tomato Media is a digital media and affiliate marketing company focused on the iGaming industry. It builds and ranks high-quality SEO and YouTube content across a portfolio of casino and sports betting websites, helping players compare brands and offers. Through this content the company delivers high-intent traffic and leads to its iGaming operator partners. Its team combines SEO, content and data expertise to perform in competitive gambling search markets. Green Tomato Media is headquartered in Chiang Mai, Thailand.