YouTube Product Manager
Green Tomato Media is looking for a YouTube Product Manager to build and grow YouTube channels from the ground up. The role focuses on identifying high-potential topics and keywords, launching new channels, and producing content at scale within the competitive iGaming market. The position requires a strategic mindset, moving beyond traditional content creation to manage the entire lifecycle of a channel.
Green Tomato Media expects the successful candidate to own the SEO and ranking processes while continuously testing new angles to drive performance. The role involves analysing metrics such as click-through rates, retention, and conversion rates to inform future content decisions. The position leverages AI and automation to maintain efficiency and requires a proactive approach to scaling successful content strategies.
- Finding keywords worth going after and studying what competitors rank for and why.
- Producing at scale: ideas, scripts, voice-over, thumbnails, publishing.
- Remixing existing content to test new angles.
- Analysing rankings, CTR, retention, and signups.
- Adjusting strategies based on test results and learning.
- Using AI and automation throughout the process.
- Working within YouTube's policies as a regulated industry.
- Heavy YouTube user understanding why some videos perform better than others (required).
- Analytical and comfortable making decisions from numbers (required).
- Naturally think in terms of testing, measuring and improving (required).
- Proactive and comfortable owning projects independently (required).
- Understanding of SEO, keywords and search intent (required).
- Comfortable with content production and basic video editing (required).
- Already use AI tools and actively explore new ones (required).
- Excellent English, written and spoken (required).
- Strong plus: have already built a YouTube channel, website, social account or other digital project (nice-to-have).
- Real ownership - your own channels, your own decisions, your own numbers.
- A head start - years of internal tools, automation and market data, yours from day one.
- Performance over seniority - several of our team leads started here in junior roles.
- Variable compensation - part of your pay follows how your channels perform.
- Full remote - 35 hrs/week, flexible hours, at least 4 hrs overlapping Bangkok time.
- Generous vacation leave.
Green Tomato Media is a digital media and affiliate marketing company focused on the iGaming industry. It builds and ranks high-quality SEO and YouTube content across a portfolio of casino and sports betting websites, helping players compare brands and offers. Through this content the company delivers high-intent traffic and leads to its iGaming operator partners. Its team combines SEO, content and data expertise to perform in competitive gambling search markets. Green Tomato Media is headquartered in Chiang Mai, Thailand.