Senior CRM Manager
For its subsidiary Funstage, the company is looking for an experienced team member who combines analytical excellence with creative thinking to drive customer retention and monetisation. In this role, the successful candidate will take ownership of the CRM strategy and customer lifecycle across social casino and slot products, reaching players in international markets on both web and mobile platforms.
The role involves managing the full customer lifecycle, using data to segment audiences, personalise messaging, and craft compelling offers that drive engagement, retention, and player value.
- Develop and execute data-driven event calendars, promotional plans, and thematic campaigns that support product objectives and business growth.
- Drive the planning, execution, and optimisation of CRM campaigns across multiple channels, including email, push notifications, in-app messaging, and teaser communications.
- Own the end-to-end player experience by shaping the user journey and delivering personalised communication throughout the lifecycle.
- Analyse performance across all CRM touchpoints and continuously optimise campaign effectiveness using data-driven insights, A/B, and multivariate testing.
- Benchmark brands, features, and contact strategy approaches to drive improvements.
- Contribute to the development and optimisation of game features and mechanics, including balancing in-game economies to maximise engagement and long-term value.
- Act as a subject matter expert for CRM, sharing knowledge, and contributing to the continuous evolution of CRM capabilities and best practices.
- Degree in Business, Marketing, Communications, IT, or a related field, or equivalent practical experience (required).
- 5+ years of experience in CRM, lifecycle marketing, retention marketing, digital marketing, or e-commerce (required).
- Experience in the online gaming industry (casino or similar) is a strong plus (preferred).
- Passion for digital products with a solid understanding of the online ecosystem and customer behaviour (required).
- Excellent analytical skills with the ability to interpret complex data, define and monitor KPIs, and translate insights into impactful business decisions (required).
- Strategic, data-driven, and customer-centric mindset, combined with creativity, curiosity, and a passion for delivering exceptional player experiences (required).
- Organised and tenacious, with the ability to manage multiple priorities in a collaborative, fast-paced environment (required).
- Strong communication skills and a proactive, reliable working approach (required).
- Proficiency in Microsoft Excel, Word, and PowerPoint, Google Suite (required).
- Experience with analytical tools is a plus (preferred).
- Fluent in English (written and spoken) (required).
- Additional European languages are beneficial (preferred).
- Flexible working hours and a hybrid model (60% in the office) that fit your lifestyle, backed by a strong culture of work-life balance.
- A dedicated training budget to explore new skills, deepen your expertise, and shape your career journey.
- A welcoming office atmosphere at the Vienna HQ with daily fresh fruit, a wide range of teas, fair-trade coffee, and meals at the company-subsidised restaurant.
- Subsidised public transportation, plus access to pool e-bikes and e-cars - for both business and personal use.
- Plenty of ways to stay active and connected, from MyClubs app points to regular sports and company events.
- Attractive local employee discounts and healthcare benefits that make everyday life a little easier.
- The minimum gross annual salary for this position according to the applicable collective agreement is €57.400 (full-time basis, paid in 14 salaries). A higher salary is possible depending on qualifications and experience.
Greentube is a business-to-business iGaming content provider and the interactive division of the NOVOMATIC Group, developing online slots, casino and social-gaming content. Founded in 1998 and headquartered in Vienna, Austria, it supplies real-money and social casino games to operators across regulated markets worldwide.