Brand Manager
Growe is seeking a Brand Manager to own and execute brand strategy for an international online gaming company. The role focuses on delivering high-quality, personalised gaming experiences through advanced technology and localised services tailored to Latin American players.
The Brand Manager will be responsible for maintaining brand messaging, managing content strategy, and collaborating with cross-functional teams to drive brand awareness. This position requires a strategic thinker capable of monitoring performance metrics and coordinating with various departments to ensure brand consistency.
- Own and execute the brand strategy.
- Develop and maintain brand tone of voice and messaging.
- Build and manage content strategy across social media channels.
- Create brand materials, presentations, partner decks, and guidelines.
- Work with influencers, KOLs, and crypto communities from a brand-awareness perspective.
- Collaborate closely with Growth, CRM, Affiliate, and Creative teams.
- Write creative briefs for designers, video editors, and content creators.
- Monitor brand performance and key awareness metrics.
- 2+ years of experience in the iGaming industry (required).
- Experience managing an entire casino/sportsbook brand or overseeing brand operations within an online gaming company (required).
- Experience coordinating teams responsible for affiliate programs, CRM, customer retention, customer support, payments, and product development (required).
- Strong understanding of operational KPIs: GGR, NGR, FTD, LTV, and Retention (required).
- Knowledge of Latin American markets is mandatory (required).
- Experience launching new geographic markets or scaling existing brands (nice-to-have).
- English proficiency: Upper-Intermediate level or above (required).
- Strong understanding of branding, positioning, and content marketing (required).
- Hard work and dedication (required).
- Proactiveness (required).
- Responsibility and accountability (required).
- Results orientation (required).
- Strong teamwork and collaboration skills (required).
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for gym/dental care/psychological services, etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.