CRM Gamification Manager
The client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
The role involves developing and maintaining user loyalty programmes and generating ideas and launching gamification mechanics, including lootbox maps, minigames, and scratch cards with online and offline rewards.
Responsibilities include managing CRM bonus campaigns and user communications, monitoring campaign performance daily and continuously improving results, and analysing user behaviour and key product metrics to identify insights and opportunities. The role also requires segmenting audiences and building engagement flows across the user journey.
Collaboration with Product, CRM, Marketing, Design, Content, Sponsorship, and Brand teams is essential.
- Develop and maintain user loyalty programmes.
- Generate ideas and launch gamification mechanics, including lootbox maps, minigames, and scratch cards with online and offline rewards.
- Manage CRM bonus campaigns and user communications.
- Monitor campaign performance daily and continuously improve results.
- Analyze user behavior and key product metrics to identify insights and opportunities.
- Segment audiences and build engagement flows across the user journey.
- Collaborate closely with Product, CRM, Marketing, Design, Content, Sponsorship, and Brand teams.
- 2+ years of experience as a CRM, Retention, or Gamification Manager within the online gambling industry (required).
- Hands-on experience with CRM platforms (Smartico or similar is a must) (required).
- Strong understanding of user acquisition, engagement, retention, and loyalty in B2C products (required).
- Experience with user segmentation and basic HTML knowledge (required).
- Experience working with analytics tools and bonus mechanics (free spins, cashback, deposit bonuses) (required).
- Experience collaborating with cross-functional teams (required).
- Upper-Intermediate English or higher (required).
- Spanish is a plus (nice-to-have).
- Friendly, professional, and result-oriented mindset (required).
- Curious, thoughtful, and attentive to details, especially when it comes to user experience (required).
- Fast, transparent, and effective communication skills (required).
- Comfortable working with numbers and metrics, or motivated to develop in this area (required).
- Proactive, responsible, and eager to test new ideas and continuously improve (required).
- Health & Wellness Focus (required).
- Global Medical Coverage (required).
- Growth Opportunities (required).
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.) (required).
- Performance-Driven Rewards (required).
- Dynamic Work Environment (required).
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.