CRM Lead
Growe is looking for a CRM Lead to oversee strategy and execution for the Latin American market, with a primary focus on Argentina. The role involves managing lifecycle campaigns across various communication channels and designing bonus mechanics to enhance the player experience.
The successful candidate will be responsible for segmenting the player base based on activity and deposit behaviour, as well as tracking key performance metrics to inform future strategies. The position also includes mentoring team members and ensuring the effective operation of CRM platforms.
- Own CRM strategy and execution for LATAM, with Argentina as the core market.
- Build and manage lifecycle campaigns across all communication channels.
- Design and test bonus mechanics.
- Segment the player base by deposit behaviour, NGR, and activity, and personalise offers accordingly.
- Track retention, reactivation and other metrics with BI, and adjust strategy based on data.
- Manage and mentor CRM team members, setting priorities and reviewing campaign work.
- 3+ years of CRM experience in iGaming, ideally across both casino and sportsbook verticals (required)
- Experience using WhatsApp as a primary CRM channel, not just email (required)
- Practical experience with CRM automation platforms (required)
- Data literacy: being able to understand reports and act on them (required)
- Understanding of bonuses and mechanics (required)
- Experience managing multiple brands (required)
- Experience leading teams (required)
- Upper-intermediate level of English (required)
- Spanish is a strong advantage (nice-to-have)
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.