CRM Manager
Growe is looking for a CRM manager to develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle. The role involves leading the planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation.
The successful candidate will build and maintain advanced customer segmentation strategies based on behavioural and transactional data. They will also design, execute, and evaluate A/B and multivariate tests to optimise CRM performance while overseeing multichannel campaign execution across email, SMS, push notifications, and auto calls.
Growe is seeking a candidate who can collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials. The role also includes developing and refining automated player journeys and customer retention funnels, planning monthly promotional calendars with gamification mechanics and bonus campaigns, and tracking and analysing key CRM KPIs on a daily, weekly, and monthly basis to improve customer engagement and communication metrics based on data insights.
- Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle.
- Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation.
- Build and maintain advanced customer segmentation strategies based on behavioural and transactional data.
- Design, execute, and evaluate A/B and multivariate tests to optimise CRM performance.
- Oversee multichannel campaign execution (email, SMS, push notifications, auto calls).
- Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials.
- Develop and refine automated player journeys and customer retention funnels.
- Plan monthly promotional calendars, including gamification mechanics and bonus campaigns.
- Track and analyse key CRM KPIs on a daily, weekly, and monthly basis.
- Improve customer engagement and communication metrics based on data insights.
- 3+ years of CRM experience in the casino and sports betting industry (required)
- Proven expertise in developing segmentation strategies and personalised communication (required)
- Hands-on experience with email, SMS, push, and other CRM channels (required)
- Strong understanding of bonus mechanics, player journey funnels, and engagement tactics (required)
- Advanced analytical skills; ability to draw actionable insights from large data sets (required)
- Familiarity with CRM platforms (required)
- Experience with gamification platforms or engagement tools (nice-to-have)
- Upper-intermediate or higher level of English (both written and verbal) (required)
- Attention to detail and organisational skills (required)
- Ability to think creatively, strategically, identify and resolve problems (required)
- Good communication and collaboration skills (required)
- Proactive attitude and ownership mindset (required)
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.