Digital Brand Acquisition Manager
The client is a fast-scaling international marketing company and a major player in the iGaming industry, with a dedicated focus on expanding operations across Asia. From deep market research and business strategy to performance-driven digital campaigns and bold creatives, the team manages the entire marketing lifecycle to help clients stay ahead in one of the world’s most competitive industries.
The role involves planning, launching, monitoring, and optimising digital advertising campaigns across multiple platforms. The successful candidate will take ownership of assigned digital advertising campaigns and placements, ensuring high-quality execution and continuously identifying opportunities for improvement. Accuracy and attention to detail are crucial in validating setups, tracking, and reporting.
Analysis of campaign performance and audience behaviour using marketing and analytics tools will be key to providing actionable insights and recommendations. The role also includes researching new advertising channels, placements, and partnership opportunities, and collaborating with cross-functional teams to develop effective creatives and landing pages. Market and competitor analysis will be conducted to identify industry trends and growth opportunities. Communication and collaboration with external partners regarding campaign execution, performance, and commercial opportunities are also part of the responsibilities. The role supports the team's expansion into new markets and requires a high level of ownership, accountability, and proactive problem-solving.
- Plan, launch, monitor, and optimise digital advertising campaigns across multiple platforms (e.g., DV360, Meta, YouTube, Snapchat, Telegram, ad networks, direct deals, etc.)
- Take ownership of assigned digital advertising campaigns and placements across multiple digital marketing channels, ensuring high-quality execution and continuously identifying opportunities for improvement
- Ensure accuracy and attention to details across all campaign-related deliverables by proactively validating setups, tracking, and reporting before launch and throughout campaign execution
- Analyse campaign performance and audience behaviour using marketing and analytics tools (e.g., Voluum, Tableau, etc.) and provide actionable insights and recommendations to improve campaign effectiveness
- Research and identify new advertising channels, placements, and partnership opportunities aligned with business objectives
- Collaborate with designers, CRM, Web development team, and other cross-functional teams to develop effective creatives, landing pages, and campaign materials
- Conduct market and competitor analysis to identify industry trends, advertising approaches, and growth opportunities
- Communicate (mostly written) and collaborate with external partners regarding campaign execution, performance, and commercial opportunities
- Prepare weekly and ad-hoc reports and present campaign results, insights, and recommendations
- Support the team's expansion into new markets by contributing to campaign planning, market research, and go-to-market activities
- Demonstrate a high level of ownership, accountability, and proactive problem-solving by independently managing assigned projects and proposing solutions rather than waiting for direction
- 4+ years of experience in Digital Marketing, Media Buying, User Acquisition, or Digital Media Planning within a product company or advertising agency (required)
- Proven experience planning, launching, optimising, and analysing digital advertising campaigns across multiple digital marketing platforms (e.g., DV360 / Meta / YouTube / Snapchat / TikTok / programmatic platforms/ad networks, or other large-scale advertising platforms) (required)
- Strong understanding of digital marketing fundamentals, including media planning, audience targeting, placement selection, campaign optimisation, and performance evaluation (CPM, CPC, CTR, CPV, VTR, reach & frequency, and conversion metrics) (required)
- Hands-on experience in media planning, budget allocation, and campaign performance analysis for large-scale digital campaigns (required)
- Experience conducting performance, market, and competitor analyses and translating findings into actionable recommendations and optimisation plans (required)
- Experience designing and executing A/B tests across creatives, audiences, formats, placements, or landing pages (required)
- Proficiency in Google Sheets/Excel and Google Slides/PowerPoint, including the ability to prepare clear, structured, and visually compelling reports and presentations (required)
- Experience collaborating with external partners, vendors, agencies, or publishers (preferred)
- Experience in ІGaming industry (nice-to-have)
- Experience with Voluum, Campaign Manager 360, or Tableau for campaign tracking and analytics (nice-to-have)
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.