Head of Influence Marketing
Growe is seeking a Head of Influence Marketing to define, develop, and execute a global influencer and creator marketing strategy. This role is responsible for driving brand awareness, engagement, and measurable revenue growth while aligning marketing efforts with overall brand goals, product launches, and key performance indicators.
The successful candidate will manage and optimise the influencer marketing budget to ensure a high return on investment and provide transparent reporting to the executive team. Additionally, the role involves staying ahead of emerging social platforms and industry trends, establishing best practices for influencer partnerships, and leading a high-performing team of marketing managers.
- Define, develop, and execute the global influencer and creator marketing strategy to drive brand awareness, engagement, and measurable revenue growth.
- Create and own global/regional Influence Marketing strategy, aligning it directly with overall brand goals, product launches, and key performance indicators.
- Manage and optimise the influencer marketing budget, ensuring a high return on investment and providing transparent forecasting and allocation reports to the executive team.
- Stay ahead of emerging social platforms, content formats, technology, and competitor influence strategies to maintain a competitive advantage.
- Establish and enforce best practices for influencer vetting, contract negotiation, content disclosure, and regulatory compliance.
- Hire, train, mentor, and manage a high-performing team of Influence Marketing Managers, fostering a culture of creativity, accountability, and innovation.
- 5+ years of experience in Influencer Marketing, including 2+ years in a leadership role (required)
- Experience working in iGaming (required)
- Proven experience developing and executing influencer marketing strategies (required)
- Experience managing influencer campaigns across global markets (required)
- Strong understanding of marketing metrics (ROI, CPA, CAC, engagement, conversions) (required)
- Experience managing budgets and optimising campaign performance (required)
- Experience hiring, mentoring, and leading a team (required)
- Ability to identify new trends, platforms, and growth opportunities (required)
- English level - at least Upper-Intermediate (required)
- Spanish - will be a plus (nice-to-have)
- Strong ownership and accountability (required)
- Proactive mindset with a hands-on approach (required)
- Results-oriented and data-driven (required)
- Strategic thinking with the ability to turn ideas into action (required)
- Strong leadership and people management skills (required)
- Adaptable and comfortable working in a fast-paced environment (required)
- Health & Wellness Focus (required)
- Global Medical Coverage (required)
- Growth Opportunities (required)
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.) (required)
- Performance-Driven Rewards (required)
- Dynamic Work Environment (required)
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.