Marketing Lead
Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
This role is perfect for those who aim to own and drive the overall marketing direction for the LATAM region across performance marketing, SEO, SMM, affiliates, influencers, brand and offline channels. The successful candidate will lead and manage the media buying team, ensuring efficient budget allocation, competitive CPA and high-quality traffic. They will identify and launch new traffic sources, audience segments, creative approaches and alternative advertising solutions.
Responsibilities include coordinating cross-functional marketing teams, translating regional business goals and market insights into clear briefs, initiatives and measurable priorities. The role also involves bringing market-specific growth proposals and ensuring their effective execution by the relevant teams. Collaboration with the Affiliate Department is key to improve traffic quality and key metrics, including NGR, LTV and ROI. The Marketing Lead will also collaborate with the SEO team by providing regional insights, identifying growth opportunities, aligning priorities and overseeing execution against business objectives. SMM and influencer initiatives tailored to local audiences and cultural specifics will be coordinated, alongside driving regional brand growth through digital and offline initiatives aligned with local player behaviour. The role owns regional marketing budgets, performance reporting and growth targets.
- Own and drive the overall marketing direction for the LATAM region across performance marketing, SEO, SMM, affiliates, influencers, brand and offline channels.
- Lead and manage the media buying team, ensuring efficient budget allocation, competitive CPA and high-quality traffic.
- Identify and launch new traffic sources, audience segments, creative approaches and alternative advertising solutions.
- Coordinate cross-functional marketing teams, translating regional business goals and market insights into clear briefs, initiatives and measurable priorities.
- Bring market-specific growth proposals and ensure their effective execution by the relevant teams.
- Work closely with the Affiliate Department to improve traffic quality and key metrics, including NGR, LTV and ROI.
- Collaborate with the SEO team by providing regional insights, identifying growth opportunities, aligning priorities and overseeing execution against business objectives.
- Coordinate SMM and influencer initiatives tailored to local audiences and cultural specifics.
- Drive regional brand growth through digital and offline initiatives aligned with local player behaviour.
- Own regional marketing budgets, performance reporting and growth targets.
- 3+ years of experience in digital or performance marketing, including a leadership role within iGaming (required).
- Proven experience managing media buyers and coordinating cross-functional marketing teams (required).
- Strong expertise in audience targeting and segmentation across Meta, Google, TikTok and alternative advertising platforms (required).
- Practical experience with retargeting, lookalike audiences, creative and audience testing, campaign optimisation and scaling (required).
- Strong understanding of paid acquisition across Google, Meta and alternative advertising networks (required).
- Experience working across performance marketing, SEO, SMM, affiliates, influencers and brand initiatives (required).
- Deep understanding of the LATAM iGaming landscape, including local player behaviour, cultural insights and regulatory specifics (required).
- Expert-level understanding of CPA, FTD, NGR, LTV, ROI and GGR metrics (required).
- Hands-on experience with attribution and tracking tools such as AppsFlyer and Adjust (required).
- Proven experience managing substantial monthly marketing budgets (required).
- Experience launching new markets or building marketing functions from scratch (required).
- A strong network of LATAM affiliate partners, local influencers or tipsters (nice-to-have).
- Data-driven and commercially minded (required).
- Proactive, self-driven and comfortable making high-impact decisions (required).
- Strong cross-functional management and communication skills (required).
- Able to translate market insights into clear initiatives and actionable briefs (required).
- Highly adaptable and comfortable working in a dynamic, fast-changing iGaming environment (required).
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.