Media Buyer
Growe is seeking a Media Buyer to join an international online gaming company. The role focuses on driving mobile app user acquisition through strategic media buying across Facebook Ads and Google Ads (UAC) to meet key performance targets.
The successful candidate will be responsible for planning, launching, and optimising campaigns while collaborating with cross-functional teams to enhance user acquisition funnels. This position requires a data-driven approach to manage budgets and improve campaign performance in a fast-paced environment.
- Develop and execute media buying strategies across Facebook Ads and Google Ads (UAC) to drive mobile app user acquisition while achieving CPA, ROAS, LTV, and ROMI targets.
- Plan, launch, and optimise acquisition campaigns.
- Analyse campaign performance and optimise bids, audiences, placements, creatives, and budgets to maximise efficiency.
- Conduct A/B testing of creatives, audiences, bidding strategies, and campaign structures to improve performance.
- Collaborate with designers and CRM teams to build and optimise high-converting user acquisition funnels.
- Monitor conversion tracking, pixels, AppsFlyer attribution, and resolve technical issues affecting campaign performance.
- Work closely with analytics and media buying teams to share insights and improve cross-channel acquisition strategies.
- Manage advertising budgets and prepare performance reports with actionable recommendations.
- 1+ year of experience as a Media Buyer working with Facebook Ads and Google Ads (UAC) (required).
- Hands-on experience acquiring users for mobile products across iOS, Android, and PWA (required).
- Strong practical knowledge of Meta Ads Manager and Google Ads (required).
- Experience optimising campaigns based on CPA, CPC, CPM, CTR, ROAS, LTV, and ROMI (required).
- Proven ability to manage, optimise, and scale advertising budgets (required).
- Experience working with AppsFlyer, conversion tracking, and attribution analysis (required).
- Good understanding of A/B testing methodologies and performance marketing optimisation techniques (required).
- Strong analytical and strategic thinking skills (required).
- Creative approach to problem-solving and campaign optimisation (required).
- Proactive mindset with a high level of ownership (required).
- Excellent communication and teamwork skills (required).
- Ability to work in a fast-paced, performance-driven environment (required).
- Openness to learning new traffic sources and marketing technologies (required).
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.