Media Buyer
Growe is looking for a Media Buyer to support their client, Jugabet, a gaming platform focused on the Latin American market. The role involves planning, launching, and managing advertising campaigns across Facebook, TikTok, and Google UAC to drive player acquisition.
The successful candidate will be responsible for optimising campaign performance, analysing data, and collaborating with creative teams to develop effective ad assets. This position requires a proactive individual who can manage significant monthly budgets while maintaining profitable results in the competitive iGaming sector.
- Plan, launch, and manage ad campaigns on Facebook, TikTok, and Google UAC targeting relevant iGaming audiences.
- Optimise campaign performance across all platforms to maximise ROMI and player acquisition.
- Analyse campaign data, generate performance reports, and identify improvement areas across Facebook, TikTok, and Google UAC.
- Collaborate with creative and content teams to develop effective ad assets tailored to each platform's format and audience.
- Stay updated on Facebook, TikTok, and Google Ads policies and platform updates, especially those affecting iGaming.
- Conduct A/B testing, including creatives, audiences, and bidding strategies, to improve ad performance and user engagement.
- Manage and scale UAC campaigns, including creative asset feeds and audience signals for Google's automated bidding.
- Monitor competitors and market trends across paid social and Google to identify new opportunities.
- Proven experience (2+ years) managing ad campaigns on Facebook, TikTok, and/or Google UAC, preferably across LATAM markets (required).
- Strong understanding of Facebook Ads Manager, TikTok Ads Manager, Google Ads/UAC, Pixel, and conversion tracking (required).
- Experience with acquisition tools such as Keitaro, Voluum, WebView Apps, iOS Apps, Cloak Flow, PWA Apps, AdHearts, and AppsFlyer (required).
- Understanding of basic marketing metrics including CPA, CPM, CPC, CTR, and ROMI (required).
- Experience working with budgets from $50,000+ per month, with demonstrated ability to scale campaigns while maintaining profitable CPAs (required).
- Analytical and data-driven mindset (required).
- Detail-oriented approach to monitoring campaign metrics, budgets, and compliance (required).
- Proactive and results-oriented attitude (required).
- Strong communication and collaboration skills (required).
- Health and wellness focus
- Global medical coverage
- Growth opportunities
- Benefits programmes including compensation for gym, stomatology, and psychological services
- Performance-driven rewards
- Dynamic work environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.