Senior Gamification Manager
Growe is hiring a Senior Gamification Manager to own the gamification strategy end-to-end. This role involves designing, launching, and continuously optimising mechanics to drive player engagement, retention, and lifetime value.
The successful candidate will analyse player behaviour and performance metrics to identify growth opportunities and translate them into actionable initiatives. They will also build and manage complex gamification campaigns, tournaments, missions, challenges, and loyalty programs across multiple brands and markets. Collaboration with CRM, Product, BI, and Marketing teams is key to delivering cohesive player experiences. The role also includes monitoring market trends and competitor activity to introduce innovative gamification solutions, mentoring junior team members, and preparing reports and strategic recommendations.
- Own the gamification strategy end-to-end, design, launch, and continuously optimise mechanics to drive player engagement, retention, and lifetime value.
- Analyse player behaviour and performance metrics to identify growth opportunities and translate them into actionable initiatives.
- Build and manage complex gamification campaigns, tournaments, missions, challenges, and loyalty programs across multiple brands and markets.
- Define A/B testing frameworks and segmentation logic to validate mechanics and maximise impact.
- Lead cross-functional collaboration with CRM, Product, BI, and Marketing teams to deliver cohesive player experiences.
- Monitor market trends and competitor activity to introduce innovative, best-in-class gamification solutions.
- Mentor junior team members and share best practices across the gamification function.
- Prepare reports, insights, and strategic recommendations based on campaign performance and player behaviour.
- 2+ years of experience in Gamification, CRM, Product Marketing, or Retention within iGaming, including a track record of owning gamification initiatives end-to-end (required).
- Strong analytical skills with hands-on experience in KPIs, player segmentation, retention metrics, and A/B testing (required).
- Proven experience designing and managing gamification tools, campaigns, and engagement mechanics at scale (required).
- Ability to lead projects and align cross-functional teams in a fast-paced environment (required).
- Upper-Intermediate level of English or higher (required).
- Creative and data-driven mindset (required).
- Strong communication and stakeholder management skills (required).
- Proactive, result-oriented, and detail-focused approach (required).
- Ability to generate and implement new ideas independently (required).
- Adaptability and willingness to work in a dynamic environment (required).
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.