Social Media & Influencer Specialist
Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
The Social Media & Influencer Specialist will manage end-to-end social media channels for JugaBet Mexico and JugaBet LATAM across Instagram, Facebook, YouTube, and TikTok. This role involves developing, planning, and executing content calendars aligned with brand positioning, campaign goals, and local trends. The specialist will lead daily community management, including inbox monitoring, direct response, and community moderation. Additionally, they will conduct social listening to track brand sentiment, industry trends, viral moments, and competitor movements. The role also includes identifying, recruiting, and onboarding relevant influencers and content creators, managing influencer relationships end-to-end, and collaborating closely with external agency partners. Tracking, analysing, and reporting key performance metrics is crucial to build actionable data-driven insights.
- Manage end-to-end social media channels for JugaBet Mexico and JugaBet LATAM across Instagram, Facebook, YouTube, and TikTok.
- Develop, plan, and execute content calendars aligned with brand positioning, campaign goals, and local trends.
- Lead daily community management, including inbox monitoring, direct response, and community moderation.
- Conduct social listening to track brand sentiment, industry trends, viral moments, and competitor movements.
- Identify, recruit, and onboard relevant influencers and content creators using internal discovery software and databases.
- Manage influencer relationships end-to-end: negotiate deliverables, brainstorm creative concepts, coordinate posting schedules, and ensure brief compliance.
- Collaborate closely with external agency partners to streamline content production and influencer execution.
- Track, analyze, and report key performance metrics (reach, engagement, video views, conversion) to build actionable data-driven insights.
- Minimum of 5 years of experience in Social Media Management and Influencer Marketing (required).
- Proven background in the iGaming/Sports Betting industry, with a solid understanding of sports culture (required).
- Experience collaborating with diverse creator profiles, including sports influencers, entertainment icons, lifestyle creators, and live streamers (required).
- Hands-on experience with social media analytics, scheduling platforms, and social listening tools (required).
- Strong track record of managing end-to-end campaign execution alongside third-party marketing agencies (required).
- Strong interpersonal and negotiation skills that help build authentic relationships with influencers, streamers, and talent agencies (required).
- A proactive and autonomous approach, taking ownership of projects, solving problems independently, and thriving in a fast-paced environment (required).
- Creativity and cultural awareness, with a deep understanding of internet culture, memes, viral trends, and sports (required).
- A data-informed mindset, using engagement metrics to evaluate content performance and optimize campaigns (required).
- Agility and resilience, managing multiple priorities at once and adapting quickly to live event dynamics or shifting business needs (required).
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.