VIP Brand Manager
Growe is looking for a VIP Brand Manager to lead the VIP brand strategy for the LATAM region. The role involves setting the tone of voice, positioning, and creative direction to build impactful, localized brand experiences that reflect user preferences and cultural nuances.
The successful candidate will collaborate with cross-functional teams, including CRM, design, and social media, to ensure a cohesive brand presence. The position requires a strategic thinker who can manage influencer partnerships, monitor market trends, and deliver performance-driven reports to refine future initiatives.
- Lead the VIP brand strategy for the LATAM region, setting the tone of voice, positioning, and overall creative direction.
- Build impactful and localized brand experiences, from gifting to communications, that reflect user preferences, cultural nuances, and seasonal trends.
- Collaborate closely with the VIP Event Manager to craft exclusive, personalized event concepts that surprise and delight VIP users.
- Work alongside CRM, design, and social media teams to ensure a cohesive and compelling brand presence across all customer touchpoints.
- Propose and execute influencer and ambassador partnerships tailored to key LATAM markets.
- Monitor and analyse market trends, competitor activity, and shifting user behaviour to inform strategy and refine initiatives.
- Deliver post-campaign reports and event recaps with performance metrics, user insights, and future recommendations.
- Maintain brand quality and consistency across all activations, from visual assets to gifting execution and user communications.
- Coordinate with legal, procurement, finance, and external agencies to ensure smooth and timely project delivery.
- Experience in Brand Marketing, Brand Management, or VIP Marketing, preferably within the iGaming or entertainment sectors (required).
- A deep understanding of LATAM markets (required).
- Proven success in developing and launching creative campaigns or VIP-focused brand experiences (required).
- Strong project management and cross-functional collaboration skills (required).
- Comfort working with performance metrics, budgets, and light Excel reporting (required).
- Advanced English proficiency and/or Portuguese fluency (required).
- Strategic thinker with a pulse on branding, customer psychology, and cultural relevance in LATAM (required).
- Creative, resourceful, and confident in pitching and pushing new ideas (required).
- Organised and detail-oriented, able to see projects through from concept to execution (required).
- Proactive and independent, taking ownership of ideas (required).
- Highly collaborative, thriving across departments and geographies (required).
- Comfortable managing KPIs, timelines, and budgets in a fast-paced environment (required).
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym, stomatology, psychological service, etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.