VIP CRM Manager (Latam)
Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
This role is perfect for those who aim to execute VIP CRM campaigns across Casino and Sports to support engagement, retention, and player value. It involves assisting in planning and delivering monthly CRM calendars aligned with business objectives and key market events.
The successful candidate will build, launch, and optimise personalised campaigns across Email, SMS, Push Notifications, and In-App messaging. They will also create and maintain player segments based on activity, value, and engagement, and monitor campaign performance, analyse results, and suggest improvements based on data and player behaviour.
Further responsibilities include supporting A/B testing and campaign optimisation initiatives, tracking and reporting on key CRM KPIs, and collaborating with VIP Account Management, Customer Support, Product, BI, Design, and Content teams to deliver CRM initiatives. The role also supports ongoing improvements to the VIP CRM program by sharing ideas and best practices.
- Execute VIP CRM campaigns across Casino and Sports to support engagement, retention, and player value.
- Assist in planning and delivering monthly CRM calendars aligned with business objectives and key market events.
- Build, launch, and optimise personalised campaigns across Email, SMS, Push Notifications, and In-App messaging.
- Create and maintain player segments based on activity, value, and engagement.
- Monitor campaign performance, analyse results, and suggest improvements based on data and player behaviour.
- Support A/B testing and campaign optimisation initiatives.
- Track and report on key CRM KPIs, including retention, reactivation, churn, NGR, ARPU, campaign ROI, conversion, and engagement metrics.
- Collaborate with VIP Account Management, Customer Support, Product, BI, Design, and Content teams to deliver CRM initiatives.
- Support ongoing improvements to the VIP CRM program by sharing ideas and best practices.
- 1+ year of CRM experience within the iGaming industry (required).
- Experience supporting or managing CRM campaigns, ideally for VIP or high-value player segments (required).
- Understanding of CRM principles, player lifecycle, and retention strategies (required).
- Experience with CRM or marketing automation platforms (e.g. Optimove, Smartico) and reporting tools such as Tableau is an advantage (nice-to-have).
- Strong analytical skills and confidence working with campaign data (required).
- Fluent English (required).
- Spanish or Portuguese is a strong advantage (nice-to-have).
- Eager to learn, proactive, and open to trying new ideas (required).
- Adaptable and comfortable supporting different markets and projects (required).
- Takes ownership of assigned tasks and collaborates effectively with cross-functional teams (required).
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.