Digital PR & Link Building Specialist
We are looking for someone to join our SEO team who will be responsible for developing link building strategies and actively supporting off-page SEO activities. If you have experience in acquiring valuable links and enjoy analysing the effectiveness of your efforts, we invite you to apply!
Responsibilities include acquiring valuable links through actively seeking opportunities, collaborating with bloggers, influencers, and media, as well as negotiating and coordinating publications. Tasks will also involve creating and implementing link building strategies, planning activities, defining goals, and continuously monitoring progress. The person in this role will be responsible for creating content for Digital PR campaigns, developing ideas, writing articles, and contacting journalists. Analysing SEO data, monitoring strategy effectiveness using tools such as Ahrefs and Google Analytics, and recommending optimisation actions are key. Collaboration with the content department will involve coordinating content publications and supporting the team in creating materials aligned with chosen SEO goals. It is also essential to monitor competitor activities, track their link building strategies, and implement modern solutions in response to market changes.
- Acquiring valuable links – actively seeking opportunities (collaborating with bloggers, influencers, media) and negotiating and coordinating publications.
- Creating and implementing link building strategies – planning activities, defining goals, and continuously monitoring progress.
- Creating content for Digital PR campaigns – developing ideas, writing articles, and contacting journalists.
- Analysing SEO data – monitoring strategy effectiveness using tools such as Ahrefs and Google Analytics, and recommending optimisation actions.
- Collaborating with the content department – coordinating content publications and supporting the team in creating materials aligned with chosen SEO goals.
- Monitoring competitor activities – tracking competitors' link building strategies and implementing modern solutions in response to market changes.
- Very good knowledge of SEO issues, particularly in the area of link building and off-page SEO (required).
- Experience working with SEO tools (e.g. Ahrefs, Semrush, Google Analytics, Google Search Console) (required).
- Ability to analyse SEO data and implement optimisation actions based on it (required).
- Knowledge of basic principles of collaboration with media and PR (required).
- Minimum 2 years of experience in link building, SEO, and/or Digital PR (required).
- Documented successes in acquiring valuable links and implementing effective off-page SEO strategies (required).
- Multisport card (subsidised)
- Private medical care (subsidised)
- High-quality, modern equipment (we work on Macs)
- Daily breakfast in the office
- Modern office in the centre of Gdańsk Wrzeszcz (very well connected by SKM, tram, bus) – if you work from Gdańsk
- Social initiatives that we are happy to engage in
- Work for a market leader in the bookmaking industry
- An additional day off in the month of your birthday and on New Year's Eve
- Team outings and company integration trips
- Possibility of remote work with a system of 3 days from the office, 2 days from home, or full remote work for individuals from outside the Tricity area
iGamingNuts is an iGaming affiliate that helps bettors find betting tips and choose between operators through guides and detailed reviews. The company earns commission by matching users with operators, and emphasises a responsible-gambling approach across its sites. It publishes educational content on preventing gambling-related harm and restricting access by minors. iGamingNuts is headquartered in London.