Marketing Specialist IV
IGT, where innovation meets entertainment on a global scale! We’ve recently leveled up -IGT Gaming and Digital have joined forces with Everi, creating a powerhouse in the world of gaming, digital experiences, and fintech solutions. From the casino floor to your mobile screen, we’re all about delivering thrilling, responsible, and unforgettable gaming experiences. Whether it’s spinning reels, placing bets, or powering secure payments, we bring the fun-backed by serious tech, deep player insights, and a passion for innovation. With a team of over 7,000 and a presence in 100+ countries, we’re not just global-we’re locally legendary. Our teams work closely with regulators, governments, and partners to ensure we play by the rules while pushing the boundaries of what’s possible. If you’re ready to bring your talent to a team that’s shaping the future of entertainment, your next big move starts here. For more information, please visit www.igt.com or www.everi.com
- Drive B2B go-to-market strategies for new games, features, and market expansions by planning and executing integrated marketing campaigns using traditional and innovative tactics.
- Define value propositions, messaging, and user story-telling that resonates with operators to increase engagement and game adoption.
- Partner with Content, Commercial, Promotions, land-based Marketing and Creative teams to align campaign efforts to product roadmaps and deliver consistent branding.
- Analyze effectiveness of campaigns and initiatives to evaluate performance and optimize efforts.
- Monitor market trends, competitor products, and industry developments to identify gaps and differentiation opportunities.
- Support the marketing team on broader business-driven initiatives, such as tradeshows and events.
- Experience in the iGaming/gambling sector, preferably in a marketing capacity.
- Strong proficiency in analytic tools to evaluate KPIs.
- Excellent copywriting and messaging skills to create compelling marketing materials.
- Ability to manage multiple projects at once and work under tight deadlines.
- Bachelor’s degree in Marketing, Communications, or related field.
- 12 years of work experience; 8 years of related experience is required.
International Game Technology (IGT) is a global gaming company best known for designing and manufacturing slot machines, casino systems and digital gaming content. Founded in 1975 and long headquartered in Las Vegas, with major operations in Rome and Providence, it has been one of the largest gaming-machine and lottery suppliers in the world. In 2025 the group's lottery business was renamed Brightstar Lottery, while IGT's gaming and digital division was acquired by Apollo Global Management and combined with Everi, continuing to trade under the IGT brand. The company supplies land-based and online casino games to operators across the globe.