Associate Legal Counsel
Legend is looking for a commercially minded Associate Legal Counsel to join its legal team in London. This role offers the opportunity to join a collaborative and fast-paced environment that partners closely with stakeholders across product, marketing, commercial, and strategy departments.
The successful candidate will support the business across a broad range of commercial legal matters, with a particular focus on customer and supplier contracts and gaming regulation. The role also provides exposure to intellectual property and wider legal projects. Whether making a first move in-house or continuing to build a commercial legal career, the individual will have genuine ownership from day one while being supported by experienced senior lawyers.
Working across multiple international markets, the Associate Legal Counsel will provide practical legal advice that helps the business move quickly while managing legal and regulatory risk responsibly.
- Review, draft and negotiate a broad range of customer and supplier commercial agreements, utilising the support of contract playbooks and templates where applicable.
- Partner with stakeholders across the business to provide practical, commercially focused legal advice throughout the contracting process.
- Build trusted relationships with teams across commercial, product and marketing, helping them navigate legal risk while achieving business objectives.
- Communicate legal advice clearly and pragmatically, balancing commercial opportunities with appropriate risk management on legal projects and programmes.
- Support legal research, licensing and gaming regulatory initiatives across multiple jurisdictions.
- Assist the business in understanding and applying relevant gaming and advertising regulations.
- Support intellectual property matters, including ownership, licensing and protection of company IP assets and content.
- Develop and maintain legal templates, playbooks and self-service guidance that improve efficiency and enable teams to work more effectively.
- Identify opportunities to simplify legal processes and reduce turnaround times.
- Qualified Solicitor (England & Wales or equivalent) with approximately 1-3 years PQE, gained within a commercial, corporate, technology or in-house legal environment. (required)
- A strong grounding in commercial law and experience drafting, reviewing and negotiating commercial agreements. (required)
- Excellent written and verbal communication skills, with the ability to explain complex legal concepts in a clear and practical way. (required)
- A commercial mindset, balancing legal risk with pragmatic business solutions. (required)
- Strong stakeholder management and relationship-building skills, with experience partnering across different business functions. (required)
- A proactive approach with the confidence to take ownership of your work while knowing when to seek guidance. (required)
- Exposure to gaming regulation. (nice-to-have)
- Work alongside experienced commercial lawyers who will support professional development.
- Gain exposure to commercial contracts, gaming regulation, intellectual property and wider legal projects.
- Partner directly with senior stakeholders and see advice influence commercial decisions.
- Own meaningful workstreams from an early stage.
- Join a collaborative, international business where legal is a trusted commercial partner.
Legend is the company behind more than 25 sports and gaming brands, focused on player experience across betting and gaming. It operates with a global team of over 800 people across 10 hubs worldwide, building and growing its portfolio of brands. The company describes its approach as driven by data, creativity and collaboration, summarised in its "Mindset, Vision, Performance" formula. Headquartered in St Helier, Jersey, Legend operates hubs across Europe and North America. In 2026 Genius Sports announced a definitive agreement to acquire the company.