CRM & Email Marketing Specialist
Legend is hiring a CRM & Email Marketing Specialist to join its Gaming team in Bratislava. The role involves building and launching campaigns, experimenting with new ideas, and utilising performance data to optimise marketing efforts. The specialist will get hands-on with Optimove while building skills across automation, segmentation, personalisation, and lifecycle CRM.
As Legend continues to grow its CRM capability, the successful candidate will have the opportunity to test new strategies and improve existing workflows. Working within a small CRM team, the specialist will have a visible impact on user experience and business performance across multiple brands, international audiences, and significant user volumes.
- Build, QA and launch high-quality email and CRM campaigns, delivering consistently and at pace.
- Run A/B tests across messaging, creative, audiences and other campaign elements, using the results to continuously improve performance.
- Use campaign data and customer insights to understand what is working, identify opportunities and apply learnings to future campaigns.
- Support the development of automated customer journeys across onboarding, engagement, retention and reactivation.
- Work with customer segments to deliver increasingly relevant and personalised CRM experiences.
- Brief high-quality creative assets, partnering with Design and other teams to bring campaigns to life.
- Track and report on campaign performance, translating results into clear recommendations and next steps.
- Hands-on experience in CRM, email marketing, lifecycle marketing, marketing automation or a similar role within a B2C environment (required).
- Fluent/professional working level in Slovakian and English (required).
- Experience building and launching email or CRM campaigns yourself, with strong attention to detail and a clear understanding of campaign QA (required).
- Experience using a CRM or marketing automation platform such as Optimove, Bloomreach/Exponea, Braze, Iterable, Salesforce Marketing Cloud, Xtremepush, Smartico or similar (required).
- A testing mindset. You're comfortable developing hypotheses, running A/B tests and using the results to improve future campaigns (required).
- Confidence working with campaign data, analytics platforms and spreadsheets, with the ability to interpret performance and turn insights into action (required).
- An understanding of the key ingredients of effective email creative and the ability to brief copy and creative requirements clearly (required).
- Salary starts from €2000 per month.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season. Legend's offices are closed between Christmas and New Year's.
- Exciting global Legend events.
Legend is the company behind more than 25 sports and gaming brands, focused on player experience across betting and gaming. It operates with a global team of over 800 people across 10 hubs worldwide, building and growing its portfolio of brands. The company describes its approach as driven by data, creativity and collaboration, summarised in its "Mindset, Vision, Performance" formula. Headquartered in St Helier, Jersey, Legend operates hubs across Europe and North America. In 2026 Genius Sports announced a definitive agreement to acquire the company.