Principal Technical SEO Specialist
Legend is hiring a Principal Technical SEO Specialist, reporting directly to the Chief Gaming Officer. This role offers a unique opportunity to take portfolio-wide responsibility for the technical SEO performance of some of the largest and most commercially important domains in iGaming. Working alongside the existing Principal Technical SEO, the specialist will co-own technical SEO across the Gaming portfolio, while also supporting the Sports portfolio. The role involves identifying technical opportunities and risks, turning them into clear priorities, and collaborating closely with Product and Engineering to deliver measurable organic and commercial impact.
This is a deeply hands-on role where the specialist will solve complex challenges across crawling, rendering, indexation, architecture, internal linking, internationalisation, migrations, and performance, while setting standards that scale across the portfolio. A key part of the role will be advancing how AI and automation are used across SEO by building tools, monitoring, diagnostics, and automated workflows. This is a senior individual contributor role with significant autonomy and visibility, leading through expertise rather than formal authority and working alongside senior specialists and leaders across SEO, Product, Engineering, and Analytics to shape decisions across the organisation.
- Co-own the portfolio-wide technical SEO strategy, roadmap, and standards, identifying and prioritising the opportunities and risks with the greatest potential organic and commercial impact.
- Lead complex technical investigations across crawling, rendering, indexation, architecture, internal linking, international SEO, migrations, structured data, and web performance.
- Partner with Product and Engineering on architecture, major releases, migrations, and experimentation, translating technical SEO insights into clear priorities and scalable solutions.
- Build automated monitoring, diagnostics, and early-warning systems that identify material technical issues before they become significant commercial problems.
- Develop internal tools and AI-enabled workflows that improve analysis, quality assurance, prioritisation, and execution across technical SEO and the wider SEO organisation.
- Create reusable technical patterns, guardrails, and frameworks across the portfolio, raising technical capability through coaching, documentation, and shared tooling.
- Repeated technical SEO impact at scale - a strong track record of personally leading complex technical SEO initiatives across large websites or multi-domain portfolios, with clear evidence of measurable organic or commercial outcomes (required).
- Exceptional technical SEO depth and judgement - expert knowledge across crawling, rendering, indexation, architecture, internal linking, canonicalisation, international SEO, migrations, structured data, JavaScript SEO, log-file analysis, and web performance, with the judgement to separate material opportunities from technical hygiene (required).
- Hands-on coding, AI, and automation capability - comfortable writing code and independently building tools, diagnostics, monitoring, or automated workflows using APIs and large datasets, with examples of solutions that have been deployed and adopted by others (required).
- Commercial and strategic thinking - able to translate complex technical findings into priorities based on expected value, risk, effort, confidence, and opportunity cost, connecting technical decisions to organic and commercial outcomes (required).
- Principal-level influence - experienced in influencing Product, Engineering, and senior stakeholders without direct authority, challenging constructively and communicating complex technical decisions clearly to both technical and non-technical audiences (required).
- A builder's mindset - intellectually curious, technically self-sufficient, and comfortable remaining deeply hands-on while creating systems, standards, and capabilities that increase the impact of teams beyond your own individual contribution (required).
- Annual discretionary bonus to reward your efforts.
- Paid annual leave.
- Offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so you can share in the growth and success of Legend.
- Exciting global Legend events, where you unite in person to ignite shared passion and unveil exciting strategies for the year ahead.
Legend is the company behind more than 25 sports and gaming brands, focused on player experience across betting and gaming. It operates with a global team of over 800 people across 10 hubs worldwide, building and growing its portfolio of brands. The company describes its approach as driven by data, creativity and collaboration, summarised in its "Mindset, Vision, Performance" formula. Headquartered in St Helier, Jersey, Legend operates hubs across Europe and North America. In 2026 Genius Sports announced a definitive agreement to acquire the company.