Senior SEO Specialist
Legend is hiring a Senior SEO Specialist, reporting directly to the Head of SEO. This role moves beyond traditional page-by-page optimisation, requiring the successful candidate to take ownership of SEO performance across key markets and complex initiatives. The position involves working with large datasets and helping to shape Legend's approach to SEO at scale.
Legend is investing in a data-led, strategic, and AI-enabled methodology. The Senior SEO Specialist will play a key role in driving this forward by identifying opportunities for AI and automation, challenging existing processes, and developing scalable solutions. The role offers the autonomy to shape long-term priorities while building upon existing roadmaps and best practices.
- Own and drive SEO performance across key markets or complex initiatives, shaping longer-term roadmaps, identifying growth opportunities and ensuring priorities align with wider business objectives.
- Turn complex datasets and competitor insights into strategic action, identifying patterns, anticipating challenges and influencing SEO priorities across markets and teams.
- Drive the adoption of AI and automation within SEO workflows, identifying high-impact opportunities to improve efficiency, scalability and quality.
- Design, test and implement scalable automation workflows that improve how the wider SEO team operates, including opportunities to transform areas such as SEO QA.
- Lead analysis of wider changes across the portfolio, translating findings into clear strategic recommendations and influencing cross-functional teams to deliver measurable improvements.
- Help shape the future of SEO at Legend, challenging existing processes, driving continuous improvement and sharing expertise to help others adopt smarter, more scalable ways of working.
- Deep SEO expertise, particularly across on-page optimisation, with strong technical SEO knowledge and experience developing strategies that deliver measurable improvements across large, complex websites. (required)
- Advanced analytical skills, with experience working with complex datasets, identifying trends and translating insights into strategic recommendations that influence longer-term priorities. (required)
- A proactive approach to AI and automation, with experience identifying opportunities, experimenting with solutions and improving workflows to deliver greater efficiency and scalability. (required)
- A proven ability to independently own complex SEO initiatives, prioritise opportunities based on impact and effort, and deliver measurable outcomes while navigating cross-functional dependencies. (required)
- Strong communication and stakeholder management skills, with the ability to simplify complex analysis, challenge assumptions and influence decisions across teams through evidence-backed recommendations. (required)
- The strategic thinking, autonomy and adaptability to solve ambiguous problems, anticipate challenges and drive improvements beyond immediate areas of responsibility. (required)
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for work-life balance.
- Annual discretionary bonus.
- Paid annual leave plus a break during the festive season when offices are closed.
- Exciting global Legend events.
Legend is the company behind more than 25 sports and gaming brands, focused on player experience across betting and gaming. It operates with a global team of over 800 people across 10 hubs worldwide, building and growing its portfolio of brands. The company describes its approach as driven by data, creativity and collaboration, summarised in its "Mindset, Vision, Performance" formula. Headquartered in St Helier, Jersey, Legend operates hubs across Europe and North America. In 2026 Genius Sports announced a definitive agreement to acquire the company.