SEO Specialist
Legend is hiring an SEO Specialist, reporting directly to the Head of SEO. This role moves beyond traditional page-by-page optimisation, requiring the successful candidate to own and optimise one of their key markets while working with large datasets to rethink how SEO can be done at scale. Legend is investing in a more data-led, strategic and AI-enabled way of working, and this role will be right at the heart of it. The SEO Specialist will experiment with AI and automation to turn repeatable SEO processes into smarter workflows and build solutions that could ultimately be adopted across the wider team. The role involves analysing the impact of changes across thousands of URLs, identifying the next opportunity in their market or creating an automated QA workflow, and will be encouraged to think bigger than the individual page and make an impact across Legend's portfolio.
- Own the SEO performance of a key market, driving its roadmap forward, uncovering new opportunities and keeping Legend ahead of the competition.
- Turn complex data into action, spotting patterns and opportunities across large websites and using them to shape what Legend prioritises next.
- Experiment with AI and automation to make SEO workflows faster, smarter and more scalable without compromising on quality.
- Build and test automation workflows that can scale across the wider SEO team, including opportunities to transform how Legend approaches areas such as SEO QA.
- Measure the impact of wider changes across the portfolio and turn findings into clear strategic recommendations.
- Help shape how SEO evolves at Legend, reducing repetitive manual work and creating more space for strategic thinking, experimentation and high-impact optimisation.
- Strong SEO fundamentals, particularly across on-page optimisation (required).
- Technical SEO knowledge to understand how processes work before looking at how to automate them (required).
- Highly analytical mindset, with experience working with complex datasets and using data to identify patterns, diagnose problems and uncover opportunities across large websites (required).
- Hands-on curiosity around AI and automation, with experience experimenting with new ways to improve and streamline how work is done (required).
- Confidence using SEO data and analysis to uncover opportunities, diagnose performance and inform decision-making (required).
- The ability to turn complex analysis into a clear story, challenge assumptions and influence stakeholders with evidence-backed recommendations (required).
- The agility and ownership to thrive in a fast-moving environment where priorities can shift, problems aren't always neatly defined and you're trusted to find the way forward (required).
- Engaging development opportunities at all levels.
- Tailored flexibility for work-life balance.
- Annual discretionary bonus to reward efforts.
- Paid annual leave.
- A well-deserved break to recharge during the festive season, with offices closed between Christmas and New Year's.
- Exciting global Legend events.
Legend is the company behind more than 25 sports and gaming brands, focused on player experience across betting and gaming. It operates with a global team of over 800 people across 10 hubs worldwide, building and growing its portfolio of brands. The company describes its approach as driven by data, creativity and collaboration, summarised in its "Mindset, Vision, Performance" formula. Headquartered in St Helier, Jersey, Legend operates hubs across Europe and North America. In 2026 Genius Sports announced a definitive agreement to acquire the company.