SEO Specialist
Legend is hiring an SEO Specialist to report directly to the Head of SEO. This role moves beyond traditional page-by-page optimisation, requiring the successful candidate to own and optimise a key market while working with large datasets to rethink SEO at scale.
The position is central to Legend's investment in data-led, strategic, and AI-enabled workflows. The SEO Specialist will experiment with AI and automation to transform repeatable processes into smarter, scalable solutions that may be adopted across the wider team. While building upon existing roadmaps and best practices, the role encourages challenging current methods and thinking beyond individual pages to impact the entire portfolio.
- Own the SEO performance of a key market, driving its roadmap forward, uncovering new opportunities and keeping Legend ahead of the competition.
- Turn complex data into action, spotting patterns and opportunities across large websites and using them to shape future priorities.
- Experiment with AI and automation to make SEO workflows faster, smarter and more scalable without compromising on quality.
- Build and test automation workflows that can scale across the wider SEO team, including opportunities to transform SEO QA processes.
- Measure the impact of wider changes across the portfolio and turn findings into clear strategic recommendations.
- Help shape the evolution of SEO at Legend by reducing repetitive manual work and creating space for strategic thinking and high-impact optimisation.
- Strong SEO fundamentals, particularly across on-page optimisation (required).
- Technical SEO knowledge sufficient to understand how processes work before automating them (required).
- Highly analytical mindset with experience working with complex datasets to identify patterns, diagnose problems and uncover opportunities (required).
- Hands-on curiosity around AI and automation with experience experimenting with new ways to improve and streamline work (required).
- Confidence using SEO data and analysis to uncover opportunities, diagnose performance and inform decision-making (required).
- Ability to turn complex analysis into a clear story, challenge assumptions and influence stakeholders with evidence-backed recommendations (required).
- Agility and ownership to thrive in a fast-moving environment where priorities can shift, problems aren't always neatly defined and you're trusted to find the way forward (required).
- Engaging development opportunities at all levels.
- Tailored flexibility for work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a festive season break, during which Legend offices are closed between Christmas and New Year's.
- Exciting global Legend events, where employees unite in person to ignite shared passion and unveil strategies for the year ahead.
Legend is the company behind more than 25 sports and gaming brands, focused on player experience across betting and gaming. It operates with a global team of over 800 people across 10 hubs worldwide, building and growing its portfolio of brands. The company describes its approach as driven by data, creativity and collaboration, summarised in its "Mindset, Vision, Performance" formula. Headquartered in St Helier, Jersey, Legend operates hubs across Europe and North America. In 2026 Genius Sports announced a definitive agreement to acquire the company.