VP Product, Sports
This is a defining Product leadership opportunity at Legend. The Sports business is entering its next chapter, bringing together world-class technology, data, design, and product expertise to build exceptional experiences for millions of sports fans around the world. The VP Product will lead and shape what comes next, reporting directly to the Chief Sports Officer. This role will lead Product and Design across the global Sports portfolio and play a pivotal role in shaping both what is built and how it is built. The VP Product will influence the strategy behind some of the most recognised brands in sports betting and media, turn ambitious business goals into compelling product visions, and bring those visions together into a clear roadmap.
The ambition is to evolve products beyond highly used and engaging tools into experiences that become an essential part of how sports fans make betting decisions, deepening engagement, growing the member base, and creating greater value for both customers and the business. This is about taking the Product function to the next level by evolving the Product operating model, strengthening the partnership between Product, Design, Engineering, and commercial leadership, and embedding data, customer insight, and experimentation more deeply into the decisions made. The role will champion how AI can transform not only the products and experiences created, but the way teams discover and deliver.
This is a role with genuine scale, visibility, and influence. Legend values different perspectives and experiences, so if this opportunity excites you but you do not meet every qualification listed, you are still encouraged to apply.
- Set the bar for Product and Design leadership by leading, coaching, and developing Product and Design leaders and teams across international markets, creating the conditions for exceptional thinking and execution.
- Partner with Pillar leadership to define compelling product visions for properties and connect them through a cohesive Sports-wide roadmap, balancing global opportunities and commercial agreements.
- Translate business and product strategy into focused priorities, actionable roadmaps, measurable outcomes, and consistently high-quality execution.
- Lead the next evolution of the Product operating model, strengthening how teams plan, prioritise, collaborate, and deliver while building strong alignment across senior stakeholders.
- Embed analytics, competitor intelligence, user insight, discovery, and experimentation into product development, enabling teams to make sharper decisions and validate them faster.
- Identify and apply AI opportunities that accelerate how products are built and unlock smarter, more valuable experiences for customers.
- Significant experience leading Product teams in ambitious consumer technology businesses, with the leadership range to operate across multiple brands, markets, or product areas (required).
- Strong track record of defining product strategy and turning bold vision into successful, measurable execution (required).
- Experience building and evolving high-performing Product organisations, operating models, and delivery practices, and leading teams successfully through change (required).
- Deeply data-informed approach to Product, combining analytics, experimentation, customer insight, and commercial judgement to make better decisions (required).
- Exceptional people leadership, with a genuine passion for coaching and developing Product Managers, Product leaders, and Designers (required).
- Strong executive stakeholder management, with the confidence to influence, challenge constructively, and build alignment, alongside a track record of partnering closely with Engineering to turn product strategy into scalable, high-quality experiences (required).
- Experience in high-growth consumer businesses such as sports betting, gaming, digital media, marketplaces, or e-commerce (nice-to-have).
- Engaging development opportunities at all levels.
- Tailored flexibility for work-life balance.
- Annual discretionary bonus to reward efforts.
- Paid annual leave.
- A break to recharge batteries during the festive season, as offices are closed between Christmas and New Year's.
- Exciting global Legend events.
Legend is the company behind more than 25 sports and gaming brands, focused on player experience across betting and gaming. It operates with a global team of over 800 people across 10 hubs worldwide, building and growing its portfolio of brands. The company describes its approach as driven by data, creativity and collaboration, summarised in its "Mindset, Vision, Performance" formula. Headquartered in St Helier, Jersey, Legend operates hubs across Europe and North America. In 2026 Genius Sports announced a definitive agreement to acquire the company.