Affiliate Manager
LeoVegas is seeking an experienced Affiliate Manager to join the UK&I Media team. In this role, the individual will be responsible for building and developing relationships with assigned affiliate partners across multiple brands. They will play an instrumental role in driving new initiatives and projects to grow the channel within the local structure for the UK and Ireland.
The Affiliate Manager will report directly to the Affiliate Team Lead while working closely with other stakeholders in the UK&I Media team and across the wider UK&I cluster, including Marketing, Brand, Creative, and AdTech teams. To drive channel growth, the manager will cultivate relationships with partners and optimise accounts to elevate the affiliate strategy. The role requires a self-driven and self-motivated individual who is ready to take ownership of multiple accounts and drive revenue growth.
- Building and developing strong relationships with assigned affiliate partners including PPC, Paid Media, SEO, in-app and more across all verticals (casino, live casino, sports betting) and multiple brands.
- Actively expanding the portfolio of accounts by searching and acquiring new affiliate partners, while renegotiating existing agreements to ensure a positive ROI.
- Monitoring affiliate performance and traffic to run effective activity while ensuring high quality of the traffic sources and brand safety.
- Managing reward plans in close collaboration with Central AdOps teams and ensuring tracking solutions work as intended.
- Ensuring all material across assigned accounts is up to date, including campaigns, creatives, landing pages, bonus offers, and links.
- Analysing metrics from internal tools and platforms to track performance and continuously optimise the accounts (including CAC, NDC, ROI, LTV, Rev Share), as well as partnering with the Analytics team to evaluate and optimise performance using data-led insights.
- Navigating tracking and attribution systems by partnering with AdTech teams to maximise measurement capabilities across the channel and ensure accurate forecasting.
- Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned across the accounts and utilise best practices.
- Working closely with the Central Marketing teams to ensure alignment, consistency and collaboration across markets.
- Maintaining personal networks by participating in meetings, conferences and industry events, including international travel.
- Ensuring full compliance with regional advertising regulations and other compliance standards.
- 2-3+ years of experience across the Affiliate channel in the gaming industry (client side or affiliate) (required).
- Established relationships with industry leading affiliate partners (nice-to-have).
- Good knowledge of the affiliate world in the industry - from a technical perspective, through best practices, to long-term growth (required).
- Strong analytical mindset, confident in spotting opportunities for growth and with professional experience in using analytics tools (NetRefer, Tableau/Looker, Google Analytics or similar) (required).
- Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team (required).
- Fluent English is essential for this role, both written and spoken (required).
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- 28 days of paid leave, plus all public and bank holidays in England.
- Pension contributions matched up to 6%.
- Comprehensive healthcare - BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance - £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- Free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
- Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Up to 6 months of full pay for maternity leave.
- Cycle-to-work scheme and gym discounts.
LeoVegas Group is a Swedish mobile-first iGaming company founded in 2011, headquartered in Stockholm with its main operational hub in Sliema, Malta. A pioneer of mobile casino, it operates online casino and sportsbook products across regulated markets through brands including LeoVegas, BetUK, Expekt, Pink Casino and GoGo Casino. In 2022 the group was acquired by MGM Resorts International and now serves as MGM's international online-gaming arm, having previously been listed on Nasdaq Stockholm.