Display and Programmatic Manager
LeoVegas is seeking an experienced Programmatic Manager to join the UK and Ireland Media team. In this role, the individual will be responsible for planning and managing Programmatic and Display marketing strategies across multiple brands. The role involves driving new initiatives and projects to expand activity and grow the channel within the local structure for the UK and Ireland.
The successful candidate will report directly to the Paid Social and Programmatic Lead while working closely with stakeholders across the UK and Ireland cluster, including Marketing, Brand, Creative, and AdTech teams. The role requires a self-driven individual capable of taking ownership of multiple accounts, bringing new DSPs in-house, and implementing industry-leading solutions while mentoring colleagues.
- Planning and managing a wide range of Programmatic and Display campaigns hands-on across multiple platforms (including YouTube, The Trade Desk, Sportradar, Moloco and similar), for all verticals (casino, live casino, sports betting) and multiple brands.
- Analysing metrics from internal tools and platforms to track campaign performance and continuously optimise our accounts, while reporting on the results and achievements to the relevant stakeholders.
- Implementing new industry leading solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs.
- Building strong relationships with our key partners including digital media agencies, external digital platform teams and tech vendors.
- Navigating complex tracking and attribution systems by partnering with AdTech teams to maximise our measurement capabilities across the channel and expand our incrementality testing.
- Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned across the funnel and utilise channel best practices.
- Activating CRM data within our DSPs to execute highly targeted segmentation strategies as well as drive lookalike modelling.
- Staying ahead of platform updates, new ad formats, and emerging media opportunities.
- Working closely with the Central Marketing teams to ensure alignment, consistency and best practice sharing across markets.
- Ensuring full compliance with regional advertising regulations and other compliance standards.
- 2-3+ years of experience managing Programmatic & Display campaigns (client side or agency) (required).
- Gaming industry experience will be considered a plus (nice-to-have).
- Hands-on experience working with some of the popular channel platforms and tools (YouTube, The Trade Desk, Sportradar, DV360, AdForm and/or Moloco) (required).
- Good knowledge of Programmatic best practices - from a technical perspective, through performance delivery, to creative guidelines and tools (required).
- Strong analytical mindset, confident in spotting opportunities for growth and with professional experience in using analytics tools (Tableau/Looker, Google Analytics, Appsflyer or similar) (required).
- Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team (required).
- Fluent English is essential for this role, both written and spoken (required).
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis.
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
LeoVegas Group is a Swedish mobile-first iGaming company founded in 2011, headquartered in Stockholm with its main operational hub in Sliema, Malta. A pioneer of mobile casino, it operates online casino and sportsbook products across regulated markets through brands including LeoVegas, BetUK, Expekt, Pink Casino and GoGo Casino. In 2022 the group was acquired by MGM Resorts International and now serves as MGM's international online-gaming arm, having previously been listed on Nasdaq Stockholm.