Paid Social Specialist - UK&I
LeoVegas is seeking a Paid Social Specialist to join the UK&I Media team. This role involves planning and executing Paid Social marketing campaigns across multiple brands and verticals, including casino, live casino, and sports betting. The specialist will report to the Paid Social & Programmatic Lead and collaborate with various stakeholders, including Marketing, Brand, Creative, and AdTech teams.
To drive successful campaigns, the specialist will utilise the latest solutions and tools from platforms such as Meta, Snapchat, X, TikTok, and Reddit. The role requires a self-driven individual capable of working hands-on across multiple accounts, actively managing and optimising campaigns, and contributing to the wider strategy to grow the channel within the UK and Ireland.
- Executing and managing a wide range of Paid Social campaigns hands-on across multiple platforms (including Meta, Snapchat, X, TikTok, Reddit and similar), for all verticals (casino, live casino, sports betting) and multiple brands.
- Working closely with the team to analyse metrics from internal tools and platforms to track campaign performance and continuously optimise our accounts.
- Implementing new channel solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs.
- Building active collaboration with our key partners across external digital platform teams and tech vendors.
- Navigating complex tracking and attribution systems with the Media team and AdTech teams to maximise our measurement capabilities across the channel and expand our incrementality testing.
- Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned across the funnel and utilise channel best practices.
- Activating CRM data within our platforms to execute highly targeted segmentation strategies as well as drive lookalike modelling.
- Staying ahead of platform updates, new ad formats, and emerging media opportunities.
- Working closely with the Central Marketing teams to ensure alignment, consistency and best practice sharing across markets.
- Ensuring full compliance with regional advertising regulations and other compliance standards.
- 1-2 years of experience in Paid Social or wider digital marketing role (client side or agency) (required).
- Gaming industry experience will be considered a plus (nice-to-have).
- Hands-on experience working with some of the popular social media platforms (Meta, Snapchat, X, TikTok, and/or Reddit) (required).
- Basic knowledge of Paid Social best practices - from a technical perspective, through performance delivery, to creative guidelines and tools (required).
- Strong analytical mindset, confident in spotting opportunities for growth (required).
- Professional experience in using analytics tools will be considered a plus (Tableau/Looker, Google Analytics, Appsflyer or similar) (nice-to-have).
- Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team (required).
- Fluent English is essential for this role, both written and spoken (required).
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis.
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
LeoVegas Group is a Swedish mobile-first iGaming company founded in 2011, headquartered in Stockholm with its main operational hub in Sliema, Malta. A pioneer of mobile casino, it operates online casino and sportsbook products across regulated markets through brands including LeoVegas, BetUK, Expekt, Pink Casino and GoGo Casino. In 2022 the group was acquired by MGM Resorts International and now serves as MGM's international online-gaming arm, having previously been listed on Nasdaq Stockholm.