PPC Manager - UK&I
LeoVegas is seeking an experienced PPC Manager to join the UK&I Media team. In this role, the individual will be responsible for planning and managing PPC (Web & App) strategies across multiple brands. They will play an instrumental role in driving new initiatives and projects to expand activity and grow the channel within the local structure for the UK & Ireland.
The PPC Manager will report directly to the PPC & App Lead, while working closely with other stakeholders in the UK&I Media team and across the wider UK&I cluster, including Marketing, Brand, Creative, and AdTech teams. To drive successful campaigns, the manager will utilise all the latest solutions and tools from PPC platforms, including Apple Search Ads, Google Ads Web/App, and Microsoft Ads.
The role requires a self-driven and self-motivated individual, ready to take ownership of multiple accounts. They will drive growth across the accounts by implementing industry-leading solutions, whilst working closely with the team and providing mentoring to other colleagues. The ideal candidate will be a positive and adaptable team player, with a problem-solving attitude, and excellent communication and presentation skills.
- Planning and managing a wide range of PPC (Web & App) campaigns hands-on across multiple platforms, including Apple Search Ads, Google Ads Web/App, and Microsoft Ads, for all verticals (casino, live casino, sports betting) and multiple brands.
- Analysing metrics from internal tools and platforms to track campaign performance, continuously optimising keyword targeting and bidding strategies across our accounts, while reporting on the results and achievements to the relevant stakeholders.
- Implementing new industry-leading solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs.
- Building strong relationships with our key partners including digital media agencies, external digital platform teams, and tech vendors.
- Navigating complex web tracking and app attribution systems (including MMPs like Appsflyer and SKAdNetwork frameworks) by partnering with AdTech teams to maximise our measurement capabilities across the channel.
- Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned and utilise channel best practices.
- Staying ahead of platform updates, new ad formats, innovative targeting methods, and emerging media opportunities.
- Working closely with the Central Marketing teams to ensure alignment, consistency, and best practice sharing across markets.
- Ensuring full compliance with regional advertising regulations and other compliance standards.
- 2-3+ years of experience managing PPC campaigns across Web and/or App (client side or agency) (required).
- App Marketing experience (preferred).
- Gaming industry experience will be considered a big plus (nice-to-have).
- Hands-on experience working with some of the popular channel platforms and tools (Apple Search Ads, Google Ads Web/UAC and/or Microsoft Ads) (required).
- Good knowledge of PPC best practices - from a technical perspective, through keyword optimisation, to performance delivery (required).
- Strong analytical mindset, confident in spotting opportunities for growth and with professional experience in using analytics tools (Tableau/Looker, Google Analytics, Appsflyer or similar) (required).
- Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team (required).
- Fluent English is essential for this role, both written and spoken (required).
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home.
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle-to-work scheme and gym discounts.
LeoVegas Group is a Swedish mobile-first iGaming company founded in 2011, headquartered in Stockholm with its main operational hub in Sliema, Malta. A pioneer of mobile casino, it operates online casino and sportsbook products across regulated markets through brands including LeoVegas, BetUK, Expekt, Pink Casino and GoGo Casino. In 2022 the group was acquired by MGM Resorts International and now serves as MGM's international online-gaming arm, having previously been listed on Nasdaq Stockholm.