Senior Martech & Automation Manager
The Senior Martech & Automation Manager serves as a key conduit between the CRM, Marketing, and Product teams at LeoVegas, maintaining a strong focus on core CRM operations. The role involves configuring, managing, and optimising primary CRM and marketing automation platforms to support smooth campaign execution and reliable user engagement, ensuring the infrastructure and framework exist to enable personalisation and automation at scale.
LeoVegas requires this individual to lead day-to-day CRM operational efforts, ensuring seamless journey setups, lifecycle campaign execution, and data accuracy across tools. Balancing regular execution with process improvements, the manager assists team members with technical queries, resolves workflow bottlenecks, and keeps CRM and marketing automation running efficiently across global markets.
- Manage the daily administration and health of MarTech tools, maintaining clean data connections and reliable performance.
- Oversee development and adoption of internal bonus and promotional engines.
- Help introduce and manage Dynamic Creative Optimization (DCO) platforms, dynamic content and AI creative tools, building logic and templates that streamline localised asset delivery.
- Build, test, and launch automated multi-channel marketing workflows using complex personalisation logic, API triggers, and template scripting (Liquid).
- Guide and support team members on Martech tools, helping marketing and CRM teams get the most out of the stack.
- Foster a positive, collaborative work environment while nurturing a team of automation and CRM technical specialists.
- Help troubleshoot technical bugs and data integration issues, collaborating with engineering teams when deeper technical fixes are needed.
- Identify operational bottlenecks in campaign setup and deploy practical automation to speed up campaign execution.
- Partner with data and engineering teams to ensure accurate conversion tracking, user attribution, and compliant consent management.
- Translate marketing goals into technical requirements for product and dev teams.
- 4+ years of hands-on experience in Marketing Operations, CRM Technology, or MarTech execution, preferably in fast-paced sectors like iGaming, Fintech, or e-commerce (required).
- Strong hands-on experience with CDPs, CRM Tools (e.g., Optimove, Braze) and exposure to DCO tools (e.g., Celtra, Bannerflow) and campaign AI tooling (required).
- Solid proficiency in templating languages (e.g., HTML/Liquid) (required).
- Basic understanding of APIs and SQL (required).
- Strong technical problem-solving skills (required).
- Pragmatic, detail-oriented approach to troubleshooting issues and optimising operational workflows (required).
- Experience managing technical tasks in Agile settings (e.g., Jira, Monday.com) and collaborating effectively across teams (required).
- Hybrid work policy
- 4 weeks of Workation (T&C apply)
- Well-being allowance to support your active lifestyle
- Private health insurance
- Discounts across a range of retailers, gyms, bars & restaurants
- Employee assistance program that can provide help and guidance during challenging moments
LeoVegas Group is a Swedish mobile-first iGaming company founded in 2011, headquartered in Stockholm with its main operational hub in Sliema, Malta. A pioneer of mobile casino, it operates online casino and sportsbook products across regulated markets through brands including LeoVegas, BetUK, Expekt, Pink Casino and GoGo Casino. In 2022 the group was acquired by MGM Resorts International and now serves as MGM's international online-gaming arm, having previously been listed on Nasdaq Stockholm.