Commercial Account Manager
The Commercial Account Manager should have a deep understanding of iGaming operations, the supply of gaming products and services to operators, and the management of post-sale relationships. Reporting into the VP Commercial US, and sitting within the Light & Wonder Commercial team (Sales and Account Management), this role is critical for Light & Wonder iGaming to effectively manage, support and grow business with its various Canadian gaming clients.
Client engagement will be facilitated through a combination of Teams meetings, face-to-face meetings, phone calls, email, Skype, Slack and so forth. The role involves working with clients to compile data and insights on Light & Wonder product performance versus that of competitors, the effects of targeted campaigns and promotions. It also involves liaising with the Light & Wonder Product team as well as other internal departments to effectively respond to clients’ inquiries and concerns, and to communicate feedback on client requirements, preferences and valued-added features. Driving the business strategy with impressive results, mastering LnW internal protocols and operating with high levels of efficiency within the role, coaching and supporting new team members are also key aspects. This position has no supervisory responsibilities.
- Build and manage close relationships with the allocated Light & Wonder US clients.
- Manage multiple clients in a professional and organized manner.
- Complete regular client review meetings.
- Create and manage backlogs of client requirements.
- Keep clients up-to-date with L&W documentation.
- Ensure clients are taking maximum advantage of the L&W portfolio inclusive of first party content and studios, as well as third party studios.
- Ensure clients are optimising L&W games on their sites.
- Collaborate with external and internal marketing teams.
- Pass across marketing materials and digital assets.
- Work to get premium onsite positioning of L&W games and new games released quickly on clients’ sites.
- Establish trust and relationships with key client influencers and decision makers.
- Work with clients to compile data and insights on L&W product performance versus that of competitors, the effects of targeted campaigns and promotions.
- Up-sell the existing clients for new products and premium offerings.
- Work with them to broaden the L&W product footprint within their business.
- Liaise with the L&W Product team as well as other internal departments to effectively respond to clients’ inquiries and concerns, and to communicate feedback on client requirements, preferences and valued-added features.
- Driving the business strategy with impressive results.
- Mastering LnW internal protocols and operating with high levels of efficiency within the role.
- Coaching and supporting new team members.
- Deliver client revenues in line with company forecasts.
- University degree in Commerce or Business Administration or equivalent relevant experience (required)
- A minimum of 5 years of experience as an account manager / commercial manager across any relevant online (digital) industry and sector (required)
- Experience supporting key accounts and a proven track record in growing an existing business portfolio and in achieving, and exceeding, established revenue targets (required)
- A record of developing strong working relationships with executives, peers, and associates (required)
- Experience within the iGaming industry and commercial space (preferred)
- Excellent communication skills (required)
- Ability to work independently, and possess strong organizational and time management skills (required)
- Proven competence in negotiating (required)
- Good levels of experience in managing B2B clients and in working to contractually agreed commercial terms (required)
- Tech savvy and customer service oriented (required)
- Professional, resourceful, patient, and tactful in handling customer inquiries and negotiations (required)
- Enthusiasm and leadership (required)
- A strong work ethic necessary to succeed in a dynamic, fast-moving and results oriented environment (required)
- Proficient in MS Office (Word, Excel and PowerPoint) (required)
- Experience drafting proposals and presenting in front of clients (nice-to-have)
Light & Wonder, Inc. is a leading cross-platform gaming company headquartered in Las Vegas, Nevada. Formerly known as Scientific Games, it rebranded in 2022 after divesting its lottery and sports-betting businesses to focus on gaming. The company operates across three segments - Gaming (slot machines, table games and casino systems under brands such as Bally, WMS and Shuffle Master), SciPlay (social casino games) and iGaming (online casino content). Listed in both the US and Australia, it supplies content and systems to casinos and online operators worldwide.