Commercial Marketing Manager – UK/Europe
The Commercial Marketing Manager for the UK and Europe is responsible for driving the commercial marketing strategy, planning, and activation of Light & Wonder's iGaming content portfolio across the region. As a key member of the regional marketing team, the role helps establish and evolve commercial marketing capabilities across UK and European markets, strengthening operator partnerships and increasing the visibility and impact of Light & Wonder's games, studios, and products.
While not directly responsible for campaign execution, the Commercial Marketing Manager acts as a strategic marketing partner, shaping promotional approaches, coordinating stakeholders, and ensuring seamless delivery through internal and operator teams.
- Partner with the UK/EU commercial account teams to develop and activate marketing strategies that support operator growth objectives and commercial goals.
- Act as a trusted marketing partner to operators, helping define campaign objectives, launch strategies, and promotional opportunities that maximise game performance.
- Develop commercially focused marketing programmes that support both new game launches and the ongoing performance of Light & Wonder's content portfolio.
- Work closely with Commercial Teams to deliver compelling, operator-ready launch plans, assets, and marketing materials.
- Support pre- and post-launch activities including launch toolkits, customer presentations, demos, and performance reporting.
- Collaborate with Account Managers to embed marketing strategies into operator growth plans and promotional playbooks.
- Gather and share operator feedback, market trends, and competitive insights to inform product positioning and marketing strategy.
- Use data and customer insights to identify opportunities to improve launch effectiveness, promotional performance, and portfolio visibility.
- Experience in Commercial Marketing, Product Marketing, CRM, or Go-to-Market roles within iGaming or a related industry (required).
- Experience working with iGaming operators or suppliers, with exposure to promotions, CRM, or player engagement initiatives (required).
- Strong commercial and analytical mindset, with the ability to turn data and insights into action (required).
- Excellent communication, stakeholder management, and project coordination skills (required).
- Competitive benefits.
- Open and supportive environment.
- Modern and exciting workplace.
- Opportunity to interact with global teams on a regular basis.
- Possibility to switch teams and projects as the business develops and grows.
- Exciting projects with opportunities for creating positive change to the game engineering ecosystem.
- Stunning work location.
- Flexible working.
- Guidance and development skills to progress quickly and enhance career.
Light & Wonder, Inc. is a leading cross-platform gaming company headquartered in Las Vegas, Nevada. Formerly known as Scientific Games, it rebranded in 2022 after divesting its lottery and sports-betting businesses to focus on gaming. The company operates across three segments - Gaming (slot machines, table games and casino systems under brands such as Bally, WMS and Shuffle Master), SciPlay (social casino games) and iGaming (online casino content). Listed in both the US and Australia, it supplies content and systems to casinos and online operators worldwide.