Content Product Manager
The Content Product Manager is responsible for the day-to-day management and execution of Light & Wonder’s games portfolio across North America, working with internal studios, Commercial and Product functions. This role ensures that studio roadmaps are well-defined, commercially optimised, and executed to a high standard.
The role operates at the intersection of Product, Studios, and Commercial teams, driving strong product planning, seamless delivery, and effective go-to-market execution. It requires a highly proactive, data-driven approach with a deep understanding of game development and market dynamics, who can identify opportunities, solve problems, and maximise performance across the portfolio.
- Own the day-to-day management of Light & Wonder’s North American studio roadmap across all studios.
- Ensure a balanced, high-performing portfolio aligned to regional market needs and global content strategy.
- Prioritise game releases and initiatives based on commercial impact, player value, and strategic fit.
- Continuously assess portfolio performance and optimise sequencing, mix, and focus.
- Manage the end-to-end product lifecycle from concept through to post-release optimisation.
- Work closely with studio teams to ensure games are developed in line with Product Management specifications and quality expectations.
- Act as a key point of contact within the game development lifecycle, ensuring alignment between Product, Creative, and Studio teams.
- Proactively identify and resolve delivery risks, gaps, and inefficiencies.
- Lead GTM planning for key game releases, ensuring strong positioning, clear messaging, and coordinated execution across teams.
- Own and expand Sales Enablement programs, equipping Commercial teams with the tools, insights, and narratives needed to successfully sell the portfolio.
- Partner closely with Commercial teams to ensure product plans are aligned with market opportunities and customer needs.
- Support regional activation of our Global Content Strategy.
- Work closely with Creative Studios, Game Studios, Commercial, and wider Product teams to ensure effective product planning and execution.
- Ensure alignment between central strategy and regional market requirements.
- Facilitate clear communication and accountability across stakeholders.
- Use performance data, market insights, and player behaviour to inform product decisions and prioritisation.
- Monitor KPIs across the portfolio and identify opportunities for optimisation and growth.
- Drive continuous improvement through testing, analysis, and iteration.
- Partner with analytics teams to generate actionable insights that inform roadmap and GTM decisions.
- Develop deep expertise in game design, mechanics, and production processes.
- Build strong knowledge of key North American markets, player preferences, and regulatory considerations.
- Act as a trusted product expert for internal stakeholders.
- Operate as a self-starter with high ownership and accountability.
- Proactively identify issues and opportunities, and take action to resolve them.
- Demonstrate strong commercial judgement and prioritisation skills.
- Foster a culture of collaboration, quality, and continuous improvement.
- Bachelor's degree in Business, Marketing, Game Design, or related field (required).
- MBA a plus but not required (nice-to-have).
- 5+ years' experience in product management, portfolio management, or content strategy roles, ideally within gaming, iGaming, or the broader entertainment/media industry (required).
- Proven experience managing a product roadmap or portfolio across multiple stakeholders, with accountability for commercial outcomes (required).
- Direct experience working with or within game development studios, understanding production pipelines, creative processes, and delivery timelines (required).
- Competitive benefits.
- An open and supportive environment.
- A modern and exciting workplace.
- The opportunity to interact with global teams on a regular basis.
- Tangible and genuine development opportunities.
- A stunning work location.
- Flexible working practices.
Light & Wonder, Inc. is a leading cross-platform gaming company headquartered in Las Vegas, Nevada. Formerly known as Scientific Games, it rebranded in 2022 after divesting its lottery and sports-betting businesses to focus on gaming. The company operates across three segments - Gaming (slot machines, table games and casino systems under brands such as Bally, WMS and Shuffle Master), SciPlay (social casino games) and iGaming (online casino content). Listed in both the US and Australia, it supplies content and systems to casinos and online operators worldwide.