Head of Growth
Midnite is looking for a Head of Growth to own the strategy and execution required to grow its Canadian casino business. This leader will build and scale the Canadian Growth function by leveraging Midnite’s central capabilities, expertise, technology and standards. As the single point of accountability for Growth on the Canada Leadership Team, the role involves translating the Canada strategy and P&L into an integrated Growth plan.
This is a highly accountable, hands-on leadership position for a marketer committed to winning with integrity, building a strong brand, and developing a high-performing team. The role requires balancing hands-on performance marketing with brand building, customer value, and cross-functional leadership across Midnite’s central capabilities.
- Own the Canadian market and brand Growth strategy and integrated annual and quarterly plan.
- Recommend how the approved investment envelope should be deployed across media and player bonuses and incentives.
- Stay personally close to flexible, data-driven media investment and optimisation.
- Align Brand, Media, CRM and Affiliates around shared Canadian priorities and KPIs.
- Partner with the Canada GM, Product, Commercial and central teams on a locally relevant go-to-market plan.
- Balance short-term acquisition with brand development, retention, cross-sell and long-term player value.
- Own the Canada Growth performance narrative and connect channel activity to P&L outcomes.
- Build and develop a high-performing Canadian Growth team while working within one global Growth organisation.
- Director or senior-director-level performance marketer with deep, hands-on experience deploying and optimising media investment (required).
- Understanding of acquisition, player value, payback, retention, cross-sell and marketing economics (required).
- Direct experience with attribution, marketing mix modelling and platform measurement (required).
- Ability to expand a performance-led engine into differentiated brand building over time (required).
- Strong commercial judgement and ability to allocate investment using player value, incrementality and marginal return (required).
- Experience building teams and aligning senior stakeholders and specialists without relying on hierarchy (required).
- Strong understanding of the target audiences in Canada and the local media landscape (required).
- Comfortable working from the Toronto office (required).
- Gaming experience (preferred).
- Fintech or another regulated consumer-technology background (preferred).
- 24 days off, with Canadian national holidays counted separately.
- 3% RRSP match from day one.
- Full Manulife health benefits including dental, vision, life insurance, income protection, and an EAP, from day one.
Midnite is a sportsbook and online casino operator based in London, licensed by the UK Gambling Commission and in Ireland. It began as an esports betting brand and has grown into a mainstream sports betting operator, becoming front-of-shirt sponsor of Wolverhampton Wanderers for the 2026/27 season, with plans to enter Canada.