Short Form Social Media Executive
Midnite is looking for a Short Form Social Media Executive to join the brand team on a 6-month freelance contract. This role focuses on identifying, editing, and publishing engaging short-form content across various social media platforms.
The successful candidate will be responsible for managing the publishing schedule and ensuring that all content is optimised for specific platforms such as TikTok, Reels, Shorts, and X. The role requires a proactive approach to content creation, monitoring performance metrics, and iterating quickly to maintain high engagement.
- Find the strongest short-form moments inside Midnite’s existing and newly produced long-form content.
- Write and test hooks, first frames and captions that stop the scroll.
- Edit, caption and correctly format platform-ready content in CapCut, Premiere or equivalent.
- Treat TikTok, Reels, Shorts and X as different products, adapting the edit and packaging for each.
- Brief editors clearly on bigger builds using timecodes, hooks, framing and references.
- Own the publishing schedule across Instagram, TikTok, YouTube, Facebook and X, planned around the football calendar.
- Monitor performance, spot emerging or declining formats and iterate quickly.
- Feed high-performing organic work into the paid creative pipeline.
- Bring new formats and make them feel unmistakably Midnite.
- Move fast and boldly while working within ASA guidelines and responsible messaging requirements.
- 1–3 years of experience making and publishing short-form content (required)
- Sport, betting or entertainment experience (nice-to-have)
- Obsessed with short-form and understands how a hook or first frame can transform performance (required)
- Strong hands-on editing ability in CapCut, Premiere or equivalent (required)
- In-depth knowledge of TikTok, Reels, Shorts and X, including platform specifications and audience behaviours (required)
- Understands football narratives and internet culture (required)
- Ability to move from raw footage to a published clip in under an hour (required)
- Writes sharp hooks and captions and backs editorial judgement with a clear rationale (required)
- Organised under volume and confident using scheduling and analytics tools (required)
- Proactive approach to bringing ideas, cutting, shipping, and analysing performance (required)
- Ability to move quickly without ignoring brand standards, ASA guidance or responsible messaging (required)
Midnite is a sportsbook and online casino operator based in London, licensed by the UK Gambling Commission and in Ireland. It began as an esports betting brand and has grown into a mainstream sports betting operator, becoming front-of-shirt sponsor of Wolverhampton Wanderers for the 2026/27 season, with plans to enter Canada.