Social Acquisition Manager
The Social Acquisition Manager is a core driver of Moonshot Marketing's growth engine, responsible for planning, executing, and scaling high-performance paid social campaigns globally. This role sits at the intersection of data, creative, and strategy, owning the full lifecycle of campaigns from ideation to optimisation.
Moonshot Marketing requires an individual who thinks like an owner, treating budgets as their own while constantly testing new angles and identifying scalable opportunities. This is a hands-on role for a performance marketing professional who thrives on data and leverages AI tools to move faster and smarter.
- Own and manage paid social campaigns across platforms including Meta, TikTok, and YouTube, from setup to scaling.
- Analyse performance data deeply to identify trends, insights, and growth opportunities, and act on them quickly.
- Develop and test creative strategies, angles, and messaging tailored to different audiences and markets.
- Work closely with creative teams to ideate, brief, and iterate on high-performing ad creatives.
- Continuously optimise campaigns including bidding, targeting, funnels, and creatives to maximise ROI and efficiency.
- Manage and allocate budgets responsibly, with a strong focus on profitability and scalability.
- Leverage AI tools and automation to improve workflows, analysis, and creative output.
- Stay on top of industry trends, platform changes, and emerging opportunities in paid social.
- Collaborate cross-functionally with Product, Data, and Marketing teams to align on growth initiatives.
- 2-5 years of hands-on experience managing paid social campaigns (required)
- Experience with Meta (required)
- Experience with TikTok (preferred)
- Proven track record of scaling campaigns with measurable results in global markets (required)
- Strong analytical skills with the ability to interpret data and make data-driven decisions (required)
- Creative thinker with a deep understanding of what makes high-performing ads (required)
- High level of ownership and accountability (required)
- AI-first mindset with hands-on experience using AI tools to enhance performance and productivity (required)
- Excellent written and verbal communication skills in English (required)
- Highly organised, detail-oriented, and able to manage multiple campaigns simultaneously (required)
- Experience in highly competitive verticals such as iGaming, casino, sports betting, or fintech (preferred)
Moonshot Marketing is a technology startup that uses artificial intelligence to help advertisers improve the results of their marketing campaigns. Its deep-learning PPC algorithm analyses millions of bidding options each day and automatically sets the optimal bid for each keyword to meet campaign goals. The platform automates much of the manual work campaign managers traditionally perform, such as adding keywords, A/B testing ads and adjusting budgets, freeing them for higher-level optimisation. Moonshot Marketing is based in Tel Aviv and serves clients including iGaming advertisers.