Head of Content - English Speaking Markets
North Star Network is looking for a Head of Content for English-speaking markets to lead and scale content strategy for its English-language markets, including the UK, USA, and Canada, across a portfolio of sports betting and online casino brands. Reporting to the Business Manager, the successful candidate will define and execute content strategies that drive organic growth, engagement, and monetisation while maintaining high editorial and SEO standards.
This role combines strategic leadership, business alignment, and team development. The Head of Content will manage multidisciplinary content teams and work closely with SEO, product, and business stakeholders to ensure content supports both user experience and commercial objectives.
- Define and implement a comprehensive content strategy aligned with company goals and monetisation priorities.
- Translate market insights, SEO data, and audience behaviour into actionable content roadmaps.
- Ensure the strategy effectively covers key sports betting and online casino operators, products, and trends to strengthen market presence.
- Oversee editorial high-quality and E-E-A-T standards across all brands in the UK, USA, and Canada.
- Continuously monitor performance and adjust priorities based on ROI and data-driven insights.
- Recruit, train, and manage a multi-level content team including managers, writers, and editors.
- Establish clear roles, KPIs, and development plans for each team member.
- Conduct quarterly performance reviews and provide continuous feedback and mentoring.
- Promote collaboration and innovation, building a culture of accountability and ownership.
- Ensure resource allocation matches business priorities across the UK, USA, and Canada markets and assets.
- Review and validate content plans proposed by Content Managers to ensure strategic alignment.
- Supervise top-page strategies, ensuring regular updates, optimisation, and tracking of business keywords.
- Support the creation of content briefs, ensuring consistency with SEO and business objectives.
- Work closely with SEO teams to maintain keyword coverage and optimise internal linking.
- Conduct periodic audits of site performance and content effectiveness.
- Analyse market trends, competitor performance, and consumer behaviour to identify content opportunities.
- Collaborate with Business and Sales teams to ensure content priorities align with market needs and operator visibility.
- Ensure all published content adheres to regional betting and gambling regulations and brand guidelines across the UK, USA, and Canada.
- Provide actionable insights to leadership based on performance and competitive analysis.
- Significant experience leading content strategy and content operations at scale, especially in the UK, USA, or Canada (required).
- Strong background in digital publishing, content management, or sports betting and online casino content ecosystems (required).
- Proven experience managing and developing content teams (required).
- Strong understanding of SEO fundamentals, editorial strategy, E-E-A-T principles, and content monetisation (required).
- Data-driven mindset with experience analysing traffic, engagement, and conversion performance (required).
- Strong project management and stakeholder communication skills (required).
- Comfortable working in a remote, international, and fast-paced environment (required).
- Strong business understanding with the ability to connect content strategy to commercial goals (required).
- Native or near-native English, with strong knowledge of the UK, US, or Canadian markets (required).
- Work on leading international sports and betting brands reaching millions of users worldwide.
- Fully remote work environment with flexible collaboration across time zones.
- A multicultural and ambitious team passionate about sports, media, and digital growth.
- High ownership and strategic influence on business performance.
- Career growth opportunities within a scaling global company.
- Competitive salary based on experience and seniority.
North Star Network is a digital media group specialising in sports and gaming content on a global scale. It builds and operates a portfolio of sports and betting-focused media brands that engage fans and generate leads for iGaming partners. The company combines editorial content with affiliate marketing across multiple markets and languages. North Star Network is headquartered in Levallois-Perret, France.