Senior Link Building Specialist
North Star Network is seeking a Senior Link Building Specialist to manage link acquisition across its extensive portfolio of over 50 sports and gaming websites. The successful candidate will work across multiple markets, determining budget allocation and executing strategic link-building roadmaps.
This role involves collaborating with a 16-person SEO team to audit link quality, manage supplier relationships, and experiment with new acquisition methods. The position offers significant autonomy and the opportunity to contribute to digital PR and linkbait campaigns within a fast-paced, international environment.
- Build and execute link-building roadmaps across our markets.
- Find, contact and negotiate with publishers.
- Decide how to allocate budget between sites and markets.
- Audit link quality and keep an eye on existing placements.
- Manage suppliers, budgets and reporting.
- Test new platforms and acquisition methods. Some will fail, that's expected.
- Help out on linkbait and digital PR campaigns.
- 5+ years in off-site SEO or link building (required).
- Results in competitive SERPs (required).
- Betting or iGaming experience is a strong plus, and you should know how regulation affects what publishers will and won't accept in gambling (nice-to-have).
- Good at outreach and comfortable negotiating prices (required).
- Professional English (required).
- Other languages are genuinely useful here given how many markets we operate in (preferred).
- At ease with Excel, SEO tools, and explaining your numbers when someone asks (required).
- Sports fan (nice-to-have).
- Fully remote, a lot of autonomy.
- A real budget and room to test things that might not work.
- Access to Ahrefs, Semrush, Screaming Frog, Seolyzer and AccuRanker.
- A team that has been doing this for years across very different markets.
North Star Network is a digital media group specialising in sports and gaming content on a global scale. It builds and operates a portfolio of sports and betting-focused media brands that engage fans and generate leads for iGaming partners. The company combines editorial content with affiliate marketing across multiple markets and languages. North Star Network is headquartered in Levallois-Perret, France.