SEO Content Manager - LATAM
North Star Network is looking for a Content Manager (SEO) to drive organic growth across its LATAM portfolio. This is a growth role.
The individual owns the content that drives traffic and revenue across their markets: which pages get built, which keywords they target, how they're structured, how they're updated, and how they convert. Every article signed off on should have a clear purpose: to rank and to generate revenue.
The role involves working across multiple LATAM geos (Panamá, Ecuador, Colombia, Venezuela, etc.) and sites, deciding where the opportunity is and turning that into a content plan that moves rankings and revenue. Production support is part of the job, but the outcome measured is performance.
- Own the content roadmap for LATAM markets: identify gaps, prioritise clusters, and decide what gets written and when, based on search demand and commercial value.
- Run keyword research end to end: volume, difficulty, SERP intent, competitor coverage, cannibalisation risk, and internal linking opportunities.
- Map keywords to page types and build the silo structure that supports them, distinguishing money pages from supporting content.
- Analyse SERPs before briefing: what Google is actually rewarding for the query, which formats win, which entities and subtopics need to be covered.
- Turn research into briefs that a writer can execute without guesswork: target keyword and variants, search intent, mandatory sections, competitive angle, word budget, internal links, and E-E-A-T requirements.
- Monitor performance in Google Search Console, rank trackers, and analytics, and act on it: identify pages losing ground, pages stuck on page two, and queries with impressions but no clicks.
- Build and execute a content update programme: refresh, expand, consolidate, or prune existing pages to recover and grow positions.
- Optimise titles, headings, on-page copy, and internal linking to improve CTR and conversion, not just rankings.
- Report on what's working and what isn't, with a clear read on cause and next action.
- Perform the final editorial check on every piece: factual accuracy, brief adherence, SEO execution, readability, and brand voice.
- Verify operator, bonus, and regulatory details against primary sources.
- Enforce E-E-A-T and responsible gambling standards, and keep content aligned with the licensing and advertising rules of each LATAM market.
- Brief, assign, and manage writers, ensuring the content roadmap is delivered on schedule.
- Keep the Asana board accurate: statuses, deadlines, briefs, assignments.
- Work with the Content Writer to hand off approved content cleanly and publish on time.
- Align with technical SEO team, product, and commercial stakeholders on priorities and market strategy.
- Identify and flag major technical SEO issues, such as indexation and canonicalization problems.
- Escalate blockers and scheduling risks early, and contribute workflow improvements.
- Proven track record growing organic traffic through content, with results you can talk through (required)
- Strong content SEO skills: keyword research, search intent analysis, SERP analysis, content structure, internal linking, content updates and consolidation (required)
- Comfortable working from data. Google Search Console is a daily tool, not a monthly export (required)
- Experience using SEO tools such as Ahrefs, SEMrush, or similar platforms, as well as AccuRanker (required)
- Solid editorial judgement and a high bar for factual accuracy (required)
- Expert-level WordPress knowledge, with the ability to upload and format content, implement on-site changes, and ensure pages are correctly published and optimized (required)
- Native Spanish (LATAM) plus strong professional English (required)
- Ability to run several markets in parallel without losing track of detail (required)
- Experience with project management tools (Asana or similar) (required)
- Working knowledge of technical SEO: enough to recognise and correctly flag an issue, and to brief the people who fix it (required)
- Experience in iGaming, sports betting, or affiliate content (nice-to-have)
- Familiarity with LATAM search markets and their regulatory differences (nice-to-have)
- Experience briefing and reviewing freelance contributors (nice-to-have)
- Work on a high-profile international project in partnership with a major sports media brand.
- Fully remote work environment with flexible collaboration across time zones.
- A fast-paced, multicultural team passionate about sports and digital media.
- Real ownership: your decisions show up directly in traffic and revenue.
- Career growth opportunities within a scaling global company.
- Competitive salary based on experience and seniority.
North Star Network is a digital media group specialising in sports and gaming content on a global scale. It builds and operates a portfolio of sports and betting-focused media brands that engage fans and generate leads for iGaming partners. The company combines editorial content with affiliate marketing across multiple markets and languages. North Star Network is headquartered in Levallois-Perret, France.