Sportsbook CRM Specialist
Novibet is looking for a Sportsbook CRM Specialist to plan, execute, and optimise multi-channel customer relationship management campaigns related to Sportsbook. The role involves working closely with the Marketing, Product, and Data teams to ensure players receive personalised, engaging, and timely communications across all touchpoints.
The successful candidate will be responsible for driving retention and conversion for Sportsbook players by developing tailored customer journeys and leveraging data-driven insights. This position requires a proactive approach to campaign management, competitor analysis, and the continuous improvement of CRM strategies to maximise revenue and player engagement.
- Plan, coordinate, and execute CRM campaigns across various channels (email, SMS, push notifications, in-app messaging, etc.) to drive retention and conversion for Sportsbook players.
- Collaborate with the Head of CRM to execute CRM strategies aligned with Novibet's overall marketing objectives.
- Analyze customer data, market trends and campaign performance metrics to identify opportunities and areas for improvement, optimizing campaign effectiveness.
- Develop Casino CRM roadmaps including market opportunities, curated sports events, promotions and other relevant activities.
- Partner with marketing and creative teams to develop compelling and relevant content for CRM and outbound campaigns that resonate with the target audience.
- Conduct competitor analysis to inform strategies that enhance player engagement and maximise revenue.
- Develop and manage personalized customer journeys tailored to the Sportsbook user, ensuring targeted communications at each stage of his lifecycle using CRM tools like Optimove.
- Conduct A/B testing on campaign elements to identify the most effective strategies and iterate based on results.
- Regularly review and analyze CRM activities, generate regular reports and making actionable recommendations to improve ROI and customer experiences.
- Prior experience in CRM campaign management within the i-Gaming industry or similar online industries (preferred).
- Experience with online Sportsbook product (preferred).
- Strong data analysis skills to interpret campaign metrics and make data-driven decisions (required).
- Ability to come up with innovative and creative ideas for CRM campaigns that can capture the attention of the target audience (required).
- Familiarity with CRM tools and platforms for campaign execution, automation, and analysis like Optimove (required).
- Collaborative mindset to work effectively with cross-functional teams, including marketing, product, and data analytics teams (required).
- Strong organisational and time management skills to handle multiple campaigns and meet deadlines (required).
- Being a Sportsbook player (nice-to-have).
- Competitive Compensation: Attractive salary and bonus scheme.
- Health insurance: Group health & medical insurance package.
- Top-Notch Equipment: All the tools you need for your role.
- Career Growth: Focused career development, performance management, and training opportunities.
- Inclusive Environment: A welcoming, international, and multicultural team.
- Engaging Activities: Exciting events, sports, and team-building activities.
Novibet is an established GameTech company operating across Europe (Greece, Ireland, Cyprus and Finland), the Americas (Brazil, Mexico, Chile and Ecuador) and New Zealand. Founded in 2010, it provides online sports betting and gaming entertainment to a growing international customer base. The company runs its own proprietary betting platform, which it continually develops to keep pace with industry trends. Novibet employs more than 1,000 people, with tech hubs in Greece and Malta, and is headquartered in San Gwann, Malta.