Senior SEO Off-Page Specialist
This role sits within the SEO department's Off-Page sub-team and owns link building and digital PR for assigned publications. The specialist will design and run outreach and PR campaigns, shape the backlink profile, and work closely with on-page, technical, and content colleagues to drive organic growth in a fast-moving iGaming environment.
- Plan and execute the off-page strategy across the group's iGaming and media publications in assigned markets.
- Run link building and digital PR campaigns, including outreach, prospecting, and relationship management with publishers and partners.
- Manage and grow the backlink profile: referring domains, anchor text distribution, link velocity, and quality control.
- Monitor competitor backlink profiles and identify gap and opportunity targets.
- Audit existing link profiles, flag toxic or risky links, and manage disavow where needed.
- Report on off-page performance and its impact on rankings and organic growth.
- Work alongside on-page, technical, and content teams to align off-page activity with wider SEO goals.
- English as first language or C2 level (required)
- 3+ years in on-page SEO, ideally in iGaming or sports betting (required)
- Strong command of on-page optimisation and search intent (required)
- Proficiency in keyword research and structured briefs (required)
- Familiarity with Ahrefs or equivalent tools (required)
- A second language (nice-to-have)
- 40 days of holidays of your choosing (take only the bank holidays you want!)
- Flexible working hours
- Yearly bonus based on performance
- Health Insurance allowance
- Sports Allowance
- Work from Home Allowance
Odds Scanner Group is a media-tech company that combines technology, data-driven insights and performance media expertise to grow brands in the sports and gaming sector. It creates its own brands and content, connecting audiences with iGaming operators through advanced tools and SEO. The company also partners with leading sports publishers, combining their credibility with its own expertise to expand reach. Odds Scanner Group manages its own paid media campaigns and is headquartered in Sliema, Malta.