Marketing Technology Director
Paysafe is seeking a Marketing Technology Director (MarTech) to lead the strategy, governance, and evolution of its global marketing technology ecosystem. This role owns the end-to-end MarTech stack, data enablement, and AI-driven capabilities that power brand, consumer, and merchant growth.
The MarTech Director ensures platforms are scalable, integrated, compliant, and value-driven, enabling marketing teams to execute faster and smarter. This role partners closely with Operations, Data, IT, Legal, and marketing leaders.
- Own the global MarTech strategy aligned to brand, consumer, and merchant objectives.
- Own the full MarTech stack including Marketing Automation, CRM, CDP, Analytics, CMS, and AI tools.
- Define roadmaps, intake, prioritisation, and governance for platforms and integrations.
- Ensure accurate, compliant data flows across all marketing systems.
- Own marketing data taxonomy, standards, and governance.
- Partner with Legal, Privacy, and Data teams on fintech compliance.
- Deliver executive-ready dashboards and reporting frameworks.
- Enable attribution, segmentation, and lifecycle measurement.
- Translate data into actionable insights for leadership.
- Champion an AI-first mindset across marketing operations.
- Implement AI-driven workflows to reduce manual effort.
- Ensure ethical and compliant AI adoption.
- Drive adoption and enablement across marketing and cross-functional teams.
- Serve as primary MarTech partner to Marketing, Sales, Data, and IT.
- Own MarTech budget planning and optimisation.
- Manage vendor performance and tool consolidation.
- Ensure technology investments deliver measurable business value.
- Bachelor’s degree in marketing, business, or a related field or additional relevant experience in lieu of education (required).
- MBA (preferred).
- 8–12+ years of experience in Marketing Technology or Marketing Operations (required).
- Deep expertise in enterprise MarTech platforms (required).
- Proven leadership in MarTech strategy, consolidation, and data enablement (required).
- Experience operating in regulated or fintech environments (preferred).
- Previous team management experience (preferred).
- Strategic, technically fluent marketing technology leader (required).
- Strong executive communication and stakeholder management (required).
- Highly organised with strong governance and documentation discipline (required).
- Outcome-driven with a focus on automation and scale (required).
Paysafe is a global payments platform powering the experience economy, with a strong focus on the iGaming, video gaming, e-commerce, retail, travel and hospitality sectors. With 30 years of expertise in payment technology, Paysafe helps businesses and consumers lift every experience through seamless, secure payment solutions, including card payments, digital wallets such as Skrill, eCash solutions like PaysafeCard, and a suite of local payment methods. With approximately 2,900 employees across 12 countries and annualized transactional volume of $167 billion in 2025, Paysafe connects people and businesses worldwide through innovative digital payment experiences.