VP, Direct Sales
The VP, Direct Sales is a senior commercial leader with full ownership of revenue performance, pipeline health, and sales execution across the Direct Sales Channel, spanning Telesales, Middle Market, Enterprise, and Petroleum Card Services.
This role combines enterprise sales leadership with strategic business development and owns the channel growth strategy end-to-end. The VP is responsible for defining segment strategies, driving operating discipline, and ensuring execution rigor across all levels of the organisation.
The role requires strong commercial leadership, operational excellence, and cross-functional influence, translating company growth objectives into measurable outcomes while removing friction across the sales lifecycle, including lead generation, underwriting, approval, and activation.
- Own the end-to-end Direct Sales channel strategy across Telesales, Middle Market, Enterprise, and PCS.
- Define segmentation, coverage models, capacity planning, and territory design across all segments.
- Establish clear growth plans by segment, including target verticals, deal profiles, and go-to-market approach.
- Differentiate and evolve the PCS motion, ensuring alignment to petroleum-specific economics, partners, and customer needs.
- Continuously adjust strategy based on performance trends, competitive dynamics, and market opportunities.
- Work closely with the Business Development organisation to drive new lead sources for the Direct Sales teams, specifically with Small and Regional FI and Community Banks.
- Deliver against bookings, revenue, and contribution targets across all Direct Sales segments.
- Drive pipeline generation, conversion rates, deal velocity, and activation metrics.
- Own weekly, monthly, and quarterly business rhythm, including pipeline inspection, forecast calls, and QBRs.
- Ensure forecast accuracy with clear accountability at each level of the organisation.
- Identify and address performance gaps quickly with data-driven action plans.
- Lead a multi-layered organisation of sales leaders across Telesales, MM, Enterprise, and PCS.
- Set clear expectations, performance standards, and accountability frameworks at every level.
- Coach leaders on pipeline management, deal strategy, forecasting, and team development.
- Build a strong leadership bench and succession pipeline across the organisation.
- Drive performance management discipline, including hiring, development, and exits where needed.
- Partner with Product, Marketing, Risk, and Operations to improve win rates and reduce friction across the sales lifecycle.
- Sponsor and lead strategic deals, guide negotiations and executive engagement for high-value opportunities.
- Bachelor’s degree in Business Administration, Finance, Marketing, Communications or a related field or experience in lieu of degree (required).
- Master’s degree or MBA (preferred).
- 15+ years of progressive experience in business development, sales, or strategic partnerships (required).
- Proven success in a leader-of-leaders structure with accountability for national or major regional revenue performance (required).
- Deep experience in payments, merchant acquiring, or financial technology (required).
- Demonstrated ability to scale sales organisations while maintaining strong operating discipline (required).
- Track record of delivering against aggressive growth targets in complex, competitive environments (required).
- Strong commercial acumen, including pricing strategy, deal structuring, and negotiation (required).
- Advanced analytical capability across funnel metrics, forecasting, and performance management (required).
Paysafe is a global payments platform powering the experience economy, with a strong focus on the iGaming, video gaming, e-commerce, retail, travel and hospitality sectors. With 30 years of expertise in payment technology, Paysafe helps businesses and consumers lift every experience through seamless, secure payment solutions, including card payments, digital wallets such as Skrill, eCash solutions like PaysafeCard, and a suite of local payment methods. With approximately 2,900 employees across 12 countries and annualized transactional volume of $167 billion in 2025, Paysafe connects people and businesses worldwide through innovative digital payment experiences.