Director of Player Development
Penn Interactive is seeking a Director of Player Development to take ownership and oversight of player development performance across all online sportsbook and iCasino products within an assigned region. This role involves managing VIP acquisition, retention, profit and loss, reinvestment, and market share expansion.
The Director of Player Development will provide direct oversight and professional development for all VIP Managers within their assigned region. The successful candidate will lead the regional VIP team to achieve key sales metrics, customer engagement, and net revenue goals while ensuring department processes and compliance initiatives are effectively enforced.
- Directs the casino marketing function for PENN Interactive, focused on iCasino states.
- Drives revenue, increases VIP database, and growth in key markets.
- Leads strategic direction for the regional VIP team to reach key VIP sales metrics, customer engagement, market share, and net revenue.
- Assists with development and enforcement of department processes and compliance initiatives that improve operations, efficiency, and service.
- Provides the Vice President of VIP with high level KPI data reporting and reviews of individual manager, host, and associate performances within an assigned region.
- Consistently keeps a high level of awareness of the VIP market offerings from competitors across the industry and leverages all relevant intel to acquire and maintain VIP wallet share within an assigned region.
- Maintains an updated and high level of knowledge of all relevant details of front-end product and technology (including, but not limited to, new product offerings and releases, cashier options for financial transactions, rules of casino games offered and different bet types on the sportsbook, etc…) and keeps regional staff informed and educated on all relevant information in this aspect.
- Assists with the creation of a steady top of funnel stream for new VIP business by generating opportunities that target relationships with potential high value players and social spaces.
- Oversee all new member welcomes, investigation, loyalty, sales, surveys, and the reactivation of lapsed members within assigned region.
- Utilizes daily reporting and analysis to make sound business decisions for an assigned region.
- Assists the Vice President of VIP with the creation, implementation and adoption of all new department initiatives and policies, including, but not limited to - sales performance incentive programs for the entire regional team as well as individual employees within an assigned region.
- Maintains constant and open communication with the Risk and Trading team, Responsible Gaming, Payment, and AML teams to make informed decisions as needed based on business.
- Oversee and supervise high level events designed for our top customers and oversee team members at said events.
- At least 5+ years of gaming experience either online or with a brick-and-mortar casino (required).
- At least 3+ years of management experience, with a proven track record of successfully managing a sales team and driving revenue (required).
- At least 2+ years of experience with an online gaming operation (required).
- Proven experience in online gaming, customer service, concierge, luxury telemarketing or other account management (required).
- Excellent computer skills with an emphasis on Excel (required).
- Excellent communication skills and telephone etiquette (required).
- Proficient in data management tools (required).
- Ability to develop, review, and comprehend player tracking screens, reports, and all other necessary information and documentation (required).
- Ability to communicate effectively with external contacts and all levels of the organisation (required).
- Ability to travel and attend both on and off property events throughout the United States and Canada (required).
- Must be able to qualify for licenses and permits required by federal, state and local regulations (required).
- Passion for sports, casino and/or sports & casino betting (required).
- Salary Range $140,000 - $160,000 CAD.
- Eligibility for commission or bonus plans.
- Best-in-class employee benefits package.
Penn Interactive is the online gaming arm of PENN Entertainment, one of the largest regional casino operators in the United States. Headquartered in Philadelphia, it runs PENN's digital sports betting and online casino products, including theScore Bet and the Hollywood Casino online brands. The business previously operated the ESPN Bet sportsbook under a partnership with ESPN, which ended in late 2025. Penn Interactive combines proprietary technology - including theScore media platform - with PENN's nationwide casino network across North America.